I found this blog post on the ActiveRainer's LinkedIn group. I thought you guys might find this information useful.
As a Realtor who has a decent grasp of social media marketing, I am constantly looking for ways to drive traffic to the various sites I have including my website. In fact my website is my most important marketing vehicle because I OWN IT!
There are many great sites online that I have a very good online presence at including Active Rain but what if one day you woke up and Active Rain was no longer around? The thought of this happening is just terrible but don't think for a moment that it is not possible.
There are many Realtors and others in the Real Estate industry that get so wrapped up in blogging and other social media marketing that they neglect their website. I can tell you that this is a huge mistake!
I will get back to this point shortly but for those who do not have a Facebook fan page here is an easy to understand video that shows you how to go about creating a fan page.
Once you have created your fan page you can then easily create a page at Point2 and have a stand alone page that has your Facebook fan page on it!
A visitor would then be able to become a fan right from your website.
Once you have your fan page up and running and have invited a few friends, notice the box on the left column that says promote with a fan box. If you click that link you will be taken to a page where you can get the code that you will need to add to your point2 site. You will want to click the button that says "other" and not "blogger". It will give you the code that will allow you to generate your Facebook fan box.
To see what this will look like view Bill Gassett's Website Facebook Fan Page. Having a Facebook fan page is a great way to draw traffic to website or blog. You can add almost anything you like to your page.
The advantage to having a Fan page as opposed to strictly a profile page is that it is indexed by the search engines! Although I had created a fan page a long time ago, I never did anything with it. I have just started to use it as a means of communication.
By creating a fan page on your website a visitor can become a fan right from your site!
Hopefully if you have a Point2 site you know how to create a page! If not I would encourage you to learn everything you can about doing it (Maybe a blog for another time). Trust me it is very easy to do.
If you do not have a Point2 site but another platform that allows you to work with HTML you should be able to add a fan page there as well.
Here is my RE/MAX Executive Realty fan page at Facebook. New fans are always welcome:)