New Series "Developing a Social Media Strategy" - Blog Tips for Rain Drips

Real Estate Agent with Fathom Realty West Sound WA State 52404

using-social-media-to-grow-your-businessI have to confess, I hesitated for the longest time in writing this series. If there's one thing I've learned over the past several years regarding the use of social media for business it's that 'One Size Doesn't Fit All.'

By that, I mean, what works for one person doesn't necessarily work for someone else. Not everyone has the skill and ability to blog consistently and attract potential clients through their writing. Not everyone is sufficiently 'wired' to make Twitter a valued and meaningful marketing investment.

However, there are some very basic, foundational aspects to social media that can be applied to just about every situation, and that's what I want to attempt to communicate here in this series.

For I've encountered many of you who have just recently plunged head first into the social media waters, and there are times when you're feeling rather intimidated and overwhelmed. There's so much to absorb, it's like you're trying to take a drink of water from a fire hydrant!

This series of articles is for you then. A rudimentary road map, if you will, as you navigate along the social media highway!

Step One // Social Media is a Conversation, not an Ad

First and foremost, remember that social media at its core is an ongoing series of engaging, interactive, connecting conversations. With the advent of Web 2.0, the Internet marketing paradigm has shifted significantly. Gone are the days of incessant self-promotion, glamor shots, and annoying 'interruption' marketing. Consumers have learned to tune out the elevator noise of how great you are, how many designations you've earned, or which Million Dollar Club you belong to.

Today's sophisticated, Internet-savvy consumers want good, consistent, relevant, practical, helpful, and qualified information. They want it served up fresh in formats and social media venues they frequent and use in the course of their daily lives.

At the turn of the century, townspeople congregated at the corner general store, sitting around the pot belly stove to hear all the local buzz. In the 50's, Moms met at each others homes for coffee and conversation, while Dad's huddled around the water cooler at work. In today's culture, people connect, share, and communicate through Internet-based platforms, applications, and mobile technologies.

In order to successfully grow your business through the Internet and make meaningful connections with potential clients, you have to go to where the conversations are taking place, and communicate in ways that contribute to the discussion, building trust/credibility, and adding value to whatever product(s)/services you are providing.

Unfortunately, as creatures of habit, we tend to drag the deeply ingrained baggage of our 'old school' marketing methods along with us and attempt to employ them into the newer social media environment. What typically results is borderline SPAM and more resembles a one-sided self-promoting advertisement than it does an attempt to impart valued information, or stir up meaningful dialog.laurie-manny-social-media-rockstar

On Joseph Ferrara's Sellsius Real Estate Blog, guest writer and veteran AR member, Laurie Manny, shares about a cool web tool on Futurenow called the WeWe Calculator.

The folks at Futurenow make the following observation:

"As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?"

The WeWe Calculator is a free tool that quickly analizes the word content of your site, and determines if your published content is more customer-centric, or 'you-centric.'

Therein lies the first secret to your future success in implementing the use of social media to grow your business - invest your time and energy sharing information that satisfies your customers needs/wants. It's not about you. It's all about them!

For Your Additional Reading Enjoyment, consider:

"Hello! McFly?!? It's called 'Social' Media for a Reason!

"Don't Turn Your Blog Into a Refrigerator Magnet"

"Would You Like a Side of SPAM with Your Comments?"

~     o     ~     o     ~     o     ~     o     ~     o     ~

Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at, SOUNDBITEBLOG, Crabbing in the Hood, Facebook, Twitter, or e-mail:

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Laurel Stone 11/29/2009 08:16 AM
  2. Dana Devine 12/11/2009 12:15 AM
  3. Richard Green 12/22/2009 02:13 AM
  4. Sybil Campbell 01/13/2010 11:36 AM
  5. Jennifer James 02/26/2010 06:34 AM
Real Estate Sales and Marketing
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Marian Pierre-Louis
Fieldstone Historic Research - Medway, MA
Metrowest Boston

The "WeWe Calculator" - what a hysterical name!  But it makes a very good point.  Social media is an ongoing adventure that we are all participating in.  Some people get quicker and more easily than others.  Great tips!

Nov 27, 2009 11:12 AM #47
Mike Warfel
Bauer-Reno & Assoc. - Port Huron, MI
Associate Broker

I appreciate the Pros of AR passing on the tips that have been found. The blog writing from the view point of a friendly and helpful conversation is a great one to remember.

Thank you

Nov 27, 2009 04:08 PM #48
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

I'm too embarassed to check out my own writing.  I'm just getting ready to find my own voice.

Nov 27, 2009 05:10 PM #49
Amanda Alligood

I love the comparison "drinking from a fire hydrant".  Sometimes all the sites available to us can make social networking overwhelming!

Nov 28, 2009 12:16 AM #50
Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

Futurenow and the we-we calculator.  Sounds like a sci-fi movie or something, doesn't it?  I don't know if I can absorb all the technology that is coming my way as fast as I receive it.  lol

Nov 28, 2009 03:59 AM #51
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs

Great tool, here are the results of one of my blogs. Can I get better , yes.

These are the Customer Focus Calculator results:

For the url:

Your Customer Focus Rate: 70.73% (87 customer-focused words)

Your Self Focus Rate: 29.27% (36 self-focused words, and 0 mentions of the Company Name)

You speak about your customers about 2 times as often as you speak about yourself. Excellent!

Amount of Content submitted: 81.5k
Persuasive Copy to be analyzed: 23.9k
Free WeWe Analysis performed on: 4,124 words

Nov 29, 2009 05:15 AM #52
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Guess the question we should always ask ourselves before we post/blog, etc.... is why would it be interesting or helpful to the other fella?

Otherwise, we may never get them to read past the first sentence.


Nov 29, 2009 12:20 PM #53
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Excellent info and points, Rich...I am going to check out the wewe calculator!  Thanks!

Dec 05, 2009 01:19 AM #54
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Rich!  Great information and I can't wait to try the we-we tool!  Thanks for the info.

Have a great Thursday...

Debe In CharlotteMerry Christmas

Dec 09, 2009 04:28 PM #55
Diane Williams
Pell City, AL

Thank so much for the information. It is very hard when your first start. 

Dec 10, 2009 01:04 AM #56
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

I like the conversation, not ad reminder.  I get hit up, as does everyone, with ads all day long.  Social media has the element of "I'm here with a valuable service if you need it" and that's fine but it should not be the immediate intent if the communication.  Over time, I can see it leading to business as I've been told, but if someone is tossing ads at me...I have one word to say.  DELETE!

Dec 10, 2009 12:13 PM #57
Sonja Adams
Samson Proprties - Purcellville, VA

oh wow...I just went to the wewe site and put my website in....thankfully its got a decent customer focus but its not I know what I need to do to revise it!

Dec 11, 2009 04:40 AM #58
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Rich...very well put, good advice for us all.


Dec 16, 2009 01:30 AM #60
Richard Green
U.S. Cybertek, Inc. - Houston, MO

My favorite line in the entire article was: "In order to successfully grow your business through the Internet and make meaningful connections with potential clients, you have to go to where the conversations are taking place, and communicate in ways that contribute to the discussion, building trust/credibility, and adding value to whatever product(s)/services you are providing."  I'm definately re-blogging this.  Keep up the Great posts!

Dec 22, 2009 02:11 AM #61
Jay Beckingham
Bank of England Mortgage - Delray Beach, FL
Seniors ROCK!

i t needs to be about them, absolutely.

determine your target group and go after them, but with some form of tender balance, they do want to know something about you.

i continually try to build my business on "trust," and to trust you, they need to get some sense of who you are.

Dec 30, 2009 09:51 PM #62
Jill Schmidt
Aurora, CO

Great tools.  I'm going to try the WeWe calculator.  We think we're doing what clients want, but a disinterested third party's view will be interesting!

Jan 01, 2010 05:31 AM #63
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I have definitely plunged in head first.  Some days I feel like I'm in way too deep and being consumed by the water.

Jan 19, 2010 07:48 AM #64
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Thanks so much for writing this series on Social Media.  I look forward to reading each post.  Can't wait to check out the WeWe calculator.  Another great tool is Websitegrader by HubSpot.  They will grade your website for free and make great suggestions as to how to improve it.

Feb 26, 2010 08:04 AM #65
Realty Austin
Realty Austin - West Lake Hills, TX

What if all we really want is do-follow links back to our profile page? Can you have multiple blogs? One for linkbacks and the other for great content?

Apr 23, 2010 03:48 AM #66
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Realty Austin:   It's really your own unique quality content that is going to attract potential clients and eventually lead to additional business. I would focus your energies and efforts on generating good relevant content that is practical, informative, and empowering for consumers.

Apr 23, 2010 05:33 AM #67
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