Many loan officers make the mistake of trying to stay involved with 25+ lenders simultaneously. Though shopping for as many options as possible is noble, in the end an "over-shopper" will invest too much time and energy in trying to place a loan. In addition, your lenders of choice often will reward loyalty with a higher level of attention on your files in process.
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing
This is the first thing that I was taught when I was determining who I would send loans too. One of my guys said that he wouldn't even respond to an LO that had sent a scenario to more than 5 lenders. Choose a couple from each category and when you need a favor they will come through for you.
Jun 27, 2007 03:22 AM
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