Invest in your local community and promote yourself too!

It’s always difficult to determine where is the best place to invest/spend your advertising money to promote you as a Realtor®.  Do you invest in newspaper ads, the Internet, mailers, hand outs like calendars, notepads, cups, etc.? Investing in some form of self promotion is important but it is getting harder to do all of them with shrinking ad budgets.

When the local Fort Mill high school athletic booster parent approached me about donating to the school athletic program in return for advertising, I quickly said yes. My yes was focused more on helping the local Fort Mill School District program than self promotion. Believe me, the booster parent was a good sales person and I invested in one of the higher level donations programs. But how would program ads, banners, and PA (public address or announcements during games) really help me? 

Building a creditable local community brand image is important. Not only was I helping the local school athletic program but I was communicating to my local community that I care about the community. I have been very pleased with the school ad program. I can't at this point a specific new listing or buyer to the ad program, but the untangle results have been positive. Feedback on my ads from community friends and colleges has been positive. I have to admit when I walk into the High School football stadium for Friday night games, it’s neat to see my name as a proud program sponsor.

As a side note, I added a post on my blog about the Fort Mill High School football program and the post has been very popular with local Fort Mill web traffic.

Your Fort Mill Real Estate Expert!