While surfing the net this evening, I came upon an interesting, relatively new entrant into the social media networking world. The name of this company is XEROWORLD. Its appeal is to a very specific group which seems to be one of the new interesting approaches for the use of social media.
Their targeted market are the folks in the Arts and Entertainment industry. The hopefuls who are trying to be recognized for their artistic talent. If you sing, dance, act, play in a band, are an artist, have an interest in directing, making movies, becoming a playright, or finding your place in any other facet of the entertainment field, this is your web site.
It is designed for budding talent to be able to connect with others who have similar interests and passions. Through the use of pictures and videos, one can showcase their talent and abilities. Participants can communicate with, and critique each other through blogs, e-mails, personal profiles, and comments. They will have online events, industry news and even online malls.
It appears that the goal of this site is to maintain a platform with all the tools necessary for entertainers to develop their talents and contacts to the point of finding their niche in their chosen field.
Looking at this concept makes me very appreciative of AR. The AR crew has done an excellent job developing the tools for us to connect with other professionals within our industry and to be able to effectively contact the customers which are the lifeblood of our business.
The website is www.xeroworld.com if you would like to check them out for ideas.
http://www.whitepapersource.com/socialmediamarketing/ is another general information whitepaper site which has figures and statistics you might find helpful