Week of 11/09/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Week of 11/09/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

  • Fr.ee- A website where you can search for free things online

Key in your search query and this website will produce results for your free stuff.  You can also sign up for an account and this website will allow you to suggest websites that provide free stuffPretty simple, pretty cool, and a pretty good opportunity for savvy real estate professionals who provide free data to consumers to share this online on a website where consumers are searching for freebies.

  • Why Slideshare Is An Uber Cool Way To Reach Out To Your Customers 
A blog post from Neil Sequira of buzz factory that provides four easy to understand reasons why adding a slideshare presentation helps to increase the value of your online content . This method should be added to your real estate marketing mix. 
  • They are on-demand viewing
  • They are very sharable
  • They show up well in search results
  • They are engaging & educational
Important to note that slideshare also is a way to mix up your content and provide visual learners with the information they are seeking via the method they are seeking to learn it. 
 
  • Facebook Announces Roadmap for Developers
Read Write Web's Jolie O'Dell' blog post on Facebook's  publication of a developer roadmap takes the guesswork out of seeing what direction Facebook is moving in and how to use Facebook for your business in the future.
 
 Facebook is an extremely important part of an effective social media marketing strategy.  The developer's roadmap should leave you with a good sense of what your next marketing move on Facebook should be.
 
  • Trulia's E-Newsletter from November 5, 2009
A good template you can use as a guide on how to create better timely content.  There are two things that I want to bring your attention to on this newsletter that you can make over for your own newsletters and/or website content:
  1. Question of the week section should be easy to pull from any phone calls or emails you have received.
  2. The section about interest rates makes good space for you to insert a local advertiser. Make sure to add the proper disclaimers.  Remember to respect privacy rights.
 
Make sure to keep an eye on national players in the real estate vertical who are seeking to blow out the local vertical.  They are already working hyperlocal avenues and will provide you with fodder for your hyperlocal online marketing plan.  Add them to Google Alerts and study and track their latest moves.  Then pull out your local expert trump card and go to work. 
 
Your local strategy is increasingly important in your SEO(Search Engine Optimization) and SEM(Search Engine Marketing) maneuvers.  Studying national companies who are alredy doing this and realizing you can do it too is crucial. 
 
You can read more about the importance of creating a hyperlocal marketing strategy here and here.
 
 
Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant. If you like what your reading come join my Business Page on Facebook.
 

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

 
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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Leander McClain 11/12/2009 12:47 AM
  2. Heather Fitzgerald 11/13/2009 07:13 AM
Topic:
Real Estate Sales and Marketing
Groups:
Realtors®
Real Estate Rookie
Content, Copywriting & Related SEO Strategies
Dedicated Bloggers
Diary of a Realtor
Tags:
trulia
real estate resources
free stuff
facebook
real estate marketing
slideshare
real skillz freebies
hyperlocal search engine marketing

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Show All Comments
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Just wanted to pop in and add two things- this post is about 4 Free things, free ideas/tools for you to use BUT also,

The 4 freebies are actually ways that you can syndicate/create your free content directed toward consumers seeking this information. 

Just wanted to clarify:)  Cheers.

Nov 12, 2009 01:30 AM #10
Rainer
22,557
Tom Pauling
Baird & Warner - Saint Charles, IL

I don't like walking in the rain but I LOVE Lake Geneva.

 

Great post.

Nov 12, 2009 02:00 AM #11
Rainer
158,078
Carol Pease
JP & Associates Realtors - Bastrop, TX
CRS, Broker-Associate 512-721-6320

Thanks for the pointer on slideshare.  I've started using it and we will see if we get some results.

Nov 12, 2009 02:08 AM #12
Rainmaker
709,882
Petra Norris
Lakeland Real Estate Group, Inc. - Lakeland, FL
Realtor, Lakeland FL Homes for Sale

Rebecca - Great points, but the slideshare link does not work... Have no clue about slidesahre

Nov 12, 2009 06:00 AM #13
Ambassador
1,654,850
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Rebecca great tips as usual.  We certainly need to use tools that will keep our readers engaged.

Nov 12, 2009 06:14 AM #14
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Tom- lol, I love walking in the rain and I love Lake Geneva:)\

Carol- Glad to hear.  Let me  know how it goes for you.

Petra- THANK YOU for letting me know.  I seem to be a little link challenged with this post.  I just corrected the link to the blog post.  The link to slideshare is here.

Jennifer- Thank you.  Working with tools that make sense makes sense:) lol, sorry that was pretty simple, but true.

 

Nov 12, 2009 06:32 AM #15
Rainmaker
564,419
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Rebecca -- I played around with the Slideshare widget, very cool.  Condenses space, makes it more interactive (always a good thing).  I'm going to look into this further.  Thanks for this tip (and others)! :)

Nov 12, 2009 07:41 AM #16
Rainmaker
1,769,162
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Rebecca - I learned at BlogWorld Expo that Slideshare is also a great research tool. Besides finding content for our own presentations, it's a great way to quickly learn about topics that interest us.

Nov 12, 2009 07:42 AM #17
Rainmaker
1,398,687
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

You always have good posts, Rebecca. I just stop and read them all now!

Nov 12, 2009 07:55 AM #18
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Chris- You're definitely welcome always great interacting with you on my blog.  One of the things I like best about Slideshare is the viral love you can get- 1. from subscription and 2 from the opportunity to have your slideshows being showcased on the bottom of other slideshows in its category.

John- It's absolutely a great tool that is for sure.

Nov 12, 2009 08:49 AM #19
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Cheryl- THank you so much you are always so kind and I am grateful for your readership.  I love blogging to real estate professionals, I really enjoy it so I am lucky.

Nov 12, 2009 08:49 AM #20
Rainer
217,485
Andi Grant
310-508-4354 | FirstTimeHomeBuyerRealEstate.com - Los Angeles, CA
Helping 1st time buyers and home sellers in LA!

I'm new to ActiveRain and social media marketing - boy am I glad I found you!  Great information and resources!  I'll definitely be subscribing! 

Nov 12, 2009 10:54 AM #21
Rainer
284,279
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

I have much to learn........thanks

Nov 12, 2009 11:04 AM #22
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Andi- Welcome to the community- first:)  Second that you for reading and your subscribership.  I appreciate it.

Chris- It's a continuing learning process.  I am always learning and I would be lying if I said I wasn't:)

Nov 12, 2009 02:36 PM #24
Rainmaker
264,482
Dan Edwards 425-276-7008
Keller Williams Realty - Bellevue - Bellevue, WA

I especially like the tip on the Trulia newsletter, thanks again Rebecca!

Nov 12, 2009 04:09 PM #25
Rainmaker
1,204,974
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Rebecca, thanks for sharing this with us!  Great information!

Nov 12, 2009 04:57 PM #26
Rainer
214,255
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

Rebecca, you are always a great source of information! I'm going to try out the trulia templates. Thanks!

Nov 12, 2009 05:15 PM #27
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Dan- You're welcome and those tips from Trulia would be so easy to do.

Tony and Darcy- You are absolutely welcome.

Anthony- Sounds good. I have a newsletter that I run outside of this Facebook addition and I am enjoying growing the content on it and the response rate.  My CTR is pretty high because I focus on nugget sized gems of information.

Nov 13, 2009 08:52 AM #28
Ambassador
2,139,623
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I love the free stuff search, you can use things you find there and pass them on to your clients via email or even create new ones through sites like Twitter. (THANK YOU!)

 Todd Clark - www.LivingBeaverton.com

Nov 17, 2009 07:34 AM #29
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Todd- You're welcome and happy to share.  Both are good ideas u have for the free finds.  I was really happy to find that site.

Nov 17, 2009 11:06 AM #30
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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