Waking Up a Few Agents TY Mike Bowler

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Real Estate Agent with RE/MAX Realty Specialists Inc.,
The post that I found from Mike Bowler is right on point; we are entering an entirely new and uncharted paradigm for business. The tried and proven models of Yellow Page advertising are being replaced with Google search engines and Bing algorythms. How are you being found online when people Google you. Here what shows when you google me.

Practitioners need to be proficient in Blogging, social media, search engine marketing, and how to work with the e-consumer once they contact you.Using savvy marketing techniques may generate leads for agents, however with no skills in permission marketing and inbound marketing, you will be lost. Nearly 90% of the home buyers are searching homes on the Internet prior to ever contacting an agent. Are they finding you, when they go to Google, Yahoo or MSN?

Consumers drive the industry and have always driven it, however today they are looking online first. Technology, combined with local knowledge and input educates consumers. You’re not going to do that sending junk mail, holding seminars, running ads, or interrupting consumers with phone calls, emails or newsletters. You MUST be proactive by providing great content online with Blogs, podcasts, videos, and webinars that allow the homebuyer or seller to find you. http://www.mikebowler.net/?p=654


We need to know that we are all different. Give me a call and we'll talk about it.
We need to form entirely new social and networking circles so that permission based marketing will allow [clients] turned friends to introduce you to their friends and help them buy their home.

Be confidant when sending your friends to Toronto they will be looked after.
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Rainmaker
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Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

David - being at the top of the heap in the search engines is a good start but as you say it is only part of the equation.

Nov 12, 2009 05:24 PM #1
Rainmaker
246,601
David Pylyp
RE/MAX Realty Specialists Inc., - Toronto, ON

That is exactly my point Kathy Thank you

Recently a Lady contacted me about being in Toronto for the weekend and wanting to investigate rentals and or condominium purchases along the Bloor Danforth Subway line but specifically Jane to Old Mill.

I responded with a few hours of the inquiry.

When we met in a months time, I asked how she selected an agent to work with in a different city? She responded that speed of response and LACK OF SPELLING ERRORS on the web site was critical.

How could I possibly look after her condo purchase of 600 to 700 K if I could not spell.

Is there a lesson here?

David Pylyp

Helping your friends settle in Toronto.

Nov 12, 2009 09:05 PM #2
Rainer
232,060
Marcia Hawken
WILLIAM RAVEIS - Naples, FL
Naples Luxury Specialist

David, Loved your video. Great sense of humour! AND no misspellings!  :-)

Nov 17, 2009 06:21 PM #3
Anonymous
David Pylyp
Thank you again for your kind words Marcia, Now when people say tell me about yourself I ask them if they have googled me? http://tinyurl.com/y89rcb8 David Pylyp
Nov 17, 2009 07:10 PM #4
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