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RE/MAX at the Lake Gives away it's first 10G drawing

By
Real Estate Broker/Owner with RE/MAX at the Lake

Today was an exciting day. Early in the Spring RE/MAX at the Lake launched a new program called the 10G program. A former Florida agent from the Palm Beach area told us how they had used the concept to create a 1 in 40 chance for the Buyers agents to win $10,000. Homes for sale that participate in the 10G program pay $250 into a trust fund and once 40 of those 10G homes are closed there is a drawing. The buyers agents that brought the Buyer to the 10G home then become eligible to participate in the 10G drawing.

Today all the agents that had sold the 10G homes from all over the Lake Norman area came to participate and hope they would win the $10,000. No one went away a looser. Each person that was eliminated got a gift card until it came down to the final two. The second place winner was given a complimentary fly over lake Norman with Attorney/Pilot Ben Thomas. He offered to let them fly over their listings for an areal view. Ben was the closing attorney on over 50% of the 10G closings.

The winner was Margaret Johnson from Coldwell Banker in Statesville. She almost didn't come because she had a closing that was switched to 11:30. The entire time she almost left to go to the closing and could have missed out. 4 other agents didn't make it to the drawing either. It was an exciting time and I cant wait for the next drawing. We already have 8 homes closed towards it.

I would love to sell one of the 10G homes myself. All my listings chose to participate in the program to help compel an agent to bring their buyers to at least check the property out. It was all reviewed and approved by the North Carolina Real Estate Commission.

It's just another way thinking outside the box selling is so important in this challenging market. You can count on that from RE/MAX at the Lake and myself.

 

Comments(4)

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Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Interesting... The first broker I worked with did a 5+5K program.  It's the same idea you described above, however, the buyers' agent got $5k and the listing agent got the other $5k.  It went away during the hot markets of 2002-2007 and I saw it making a small comeback last year.

Maybe I'll talk with my new office about it...

Nov 12, 2009 07:28 AM
Kathy Byrnes
RE/MAX at the Lake - Mooresville, NC
CDPE

I like your idea even better. Will pass it along to my broker. It makes the most sense during a slow time frame. Thanks for the comment.

Kathy

Nov 12, 2009 07:33 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Kathy - My office has used this program with success in the past. It's a unique marketing point for sellers, and the awards luncheon is a great chance to meet and network. I like your idea of everyone getting at least a gift card.

Nov 12, 2009 07:38 AM
Kathy Byrnes
RE/MAX at the Lake - Mooresville, NC
CDPE

It was great fun, many agents had worked together and it was a good networking time as well. A local developer gave us an update on the latest they were doing and provided breakfast. They gave out gifts as well to all who put their business card in the bag. It was an upbeat activity in a challenging market.

Nov 12, 2009 07:45 AM