One of the best ways to spend your marketing dollars is through client appreciation parties.
I try to have one twice a year. They don't need to be too fancy or even anywhere special (I hold mine at my condo in Lincoln Park). Don't skimp on the food or booze but other than that they really don't cost that much to put on ($1000 tops).
Putting in the face time is great and usually leads to a few referrals when all is said and done. Also it gives you a valid reason to give pasts clients who you havent spoken to in a while a phone call.
JM
Real Living Helios Realty
www.highendchicago.com

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