"Hello? McFly! It's called 'Social' Media for a Reason!" - Blog Tips for Rain Drips

Real Estate Agent with Fathom Realty West Sound WA State 52404

blog-tips-for-rain-dripsAs we test the social media waters for the first time, we all make our fair share of naive mistakes and newbie blunders.

Yikes! Just go back through my early blog archives and you'll find boatloads of them! I wouldn't advise going there, though, it's pretty scary! There's been many times when I've been tempted to go back and delete a bunch of my early articles, but they're a good reminder of the lessons learned and the progress I've made along the way.

One of the most common mistakes that people make is trying to shove a square Web 1.0 peg in a round Web 2.0 hole. What I mean by that is our tendency to bring our old 'interruption' marketing bag of tricks along with us and attempt to use those same techniques as we begin our journey into the virtual realm of social media.

The most helpful tip I could give anyone is to remember that ultimately, at its core, social media is an interactive conversation. The old paradigm of Web 1.0 and static websites, like interruption marketing, was a one-way, one-sided communication. We simply dumped or plastered our self-promotional marketing message wherever people congregated, hoping it would stick and capture their attention.

Unfortunately, consumers have become more and more sophisticated and selective in what they watch, read, or listen to. They don't respond well to one-sided interruption-style marketing anymore. They ignore it like elevator music or TV commercials.its-called-social-media-for-a-reason

Here's just a few suggestions that will help you avoid some of the same mistakes I made:

Create Content that Causes Conversations

Don't use your blog as just a billboard advertisement or a virtual refrigerator magnet. Share information that is interesting, engaging, and useful.

Reward Reader Comments with a Response

Whenever you receive a comment on one of your blog articles, go back and acknowledge/thank your reader for taking the time to leave a comment, especially those who leave more meaningful/substantive comments.

Don't be a 'Hit-an-Run' Blogger

If you are syndicating/pushing your blog content over to Twitter or Facebook, then you need to spend time on those platforms engaged in actual conversation. Otherwise, you're simply dumping SPAM. Use a basic 2-for-1 rule. For every one post that you syndicate to Twitter or Facebook, go in and comment on at least two other updates/tweets. If you're not willing to invest the time and energy to personally participate on these platforms, then don't send your content there.

From the wikipedia definition of social media:

"Social media depends on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit. Social media has been touted as presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to talking at them"

Related Articles:

"Don't Turn Your Blog Into a Refrigerator Magnet"

"Would You Like a Side of SPAM with Your Comments?"

To access the full archive of Blog Tips for Rain Drips, go HERE.

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Comments (86)

Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON


Blogging is a great tool and used properly will reward the user. Used improperly, look-out!


Nov 16, 2009 08:26 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Susan Lehmkuhl:   What kind of response do you normally get from your clients when you offer them advice or counsel? Don't sell yourself short. You are the local real estate expert, by golly! Write with confidence, authority, and a helpful heart!...

Nov 16, 2009 09:38 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Lyn Sims:   As a former big kahuna myself, I can tell you there are times when things get so busy, you barely get a moment to breathe. I know the AR staff always have the very best of intentions and genuinely care for our members. Fortunately, we have lots of veteran members, such as yourself, who can step in and pick up the slack!...

Nov 16, 2009 09:43 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Claudia Wicks:   Nice to see your name pop up here. Hope you're doing well!...

Nov 16, 2009 09:44 AM
Marian Pierre-Louis
Fieldstone Historic Research - Medway, MA
Metrowest Boston

So what I'm hearing you say is successful blogs are kind of like FaceBook conversations.  If your topic is engaging many people will reply and you will have cause to reply back to them.  I have to admit I really love FaceBook for that.  But let's remember that FaceBook doesn't have points. Nothing is done for any ulterior motive than the shear enjoyment of interaction.  You can never quite get away from the points on AR.

Nov 16, 2009 09:58 AM
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

I am just starting out, but I try to answer everyone.  It is all about the conversation, is it not?

Nov 16, 2009 03:09 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

You're supposed to have conversations in social media? LOL 

I guess some people haven't read the right definition?

Nov 16, 2009 03:36 PM
Esko Kiuru
Bethesda, MD


Glad I came by to see what you are up to. Good reminder to me, and probably a few others, that we need to follow up on Twitter and Facebook platforms if we send blog there on syndication. We'll do.   

Nov 16, 2009 03:58 PM
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

To many times we emphasize the media and ignore the social.

Nov 16, 2009 04:01 PM
Angela Fish Chan
Rockland County Real Estate LLC - Nanuet, NY
Licensed Real Estate Broker Owner

Terrific advice.  Much appreciated.  Can anyone give advice on what they consider "substantive" content which will generate a two way conversation?  I am in the same boat as Frank Rubi.....busy busy busy, but love social media.

Nov 16, 2009 08:31 PM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Angela:  What are you currently doing to generate new business? How much time do you spend now with your present marketing activities? Somehow in your busy schedule, you need to discipline a block of time each day to engage in some form of social media strategy. Start off with just a small amount of time, but be deliberate and consistent. One day, write a blog post. Another day, work on developing a Facebook Page, and yet another, building local followers to your Twitter profile, etc. Take a moment to read of few of my past articles:

"Attracting Great Clients thru Blogging"  

"Your Blog Stimulus Package"

"How to Kreate Kwality Kontent"

"How to Engage Your Blog Readers"

"How to Write Good Hyper Local Content"

Hopefully, you will find something among these articles that will stimulate your thought process. If you need any help along the way, just shoot me a note. Have fun!...

Nov 16, 2009 10:59 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
I'm going to start following your posts! Thanks for the fuel for thought!
Nov 16, 2009 11:08 PM
Carol O'Hanley
Coldwell Banker Parker Realty - Charlottetown, PE

I like the idea of social media but I do find the time management part a bit tricky.  I find myself getting lost in Twitter and Facebook by trying to take all of it in.  I need to learn to do it in small increments and realize I don't have to read every tweet or status!! 

Nov 17, 2009 04:32 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Carol:   My next post will cover social media time management and developing a social media strategy....

Nov 17, 2009 08:40 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Cheryl:   I would be greatly honored!...

Nov 17, 2009 08:41 AM
Debra Kukulski, Broker Associate
RE/MAX Suburban - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

I really like the 2 for 1 idea...thanks so much for these posts, Rich.

Dec 05, 2009 01:26 AM
Sonja Adams
Keller Williams Realty - Purcellville, VA

I'm guilty of forgetting to reply to those that comment on my blogs!  Something to work on in 2010! Thanks for the reminder.

Dec 11, 2009 04:47 AM
Dana Devine
Charles Rutenberg Realty - Apollo Beach, FL

such good advice...i will always comment on someones commnet about my blog and i will alwyas to the 2fer (2 for 1)  is that anything like a 3 way?

Dec 17, 2009 03:37 AM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Rich even though you wrote this blog two years ago I found this one very helpful. I am still learning Social Media. Thanks for sharing. Great post.

Mar 12, 2011 04:18 PM

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