Biting Off a Huge Chunk of Target Market - Texas Style

Real Estate Broker/Owner Texas License #590301

THE PAST     OK, so now that I've had my first anniversary as a Texas REALTOR, I can proudly say that I've sold two houses!  So maybe the properties weren't the kind I've dreamed about selling (HUD foreclosures).  And so what that the buyers (city folks) didn't fit into my idea of the perfect SOI (sphere of influence) for me.  I worked outside my comfort zone and accomplished something I'm proud of.

Barbara and SkyTHE PRESENT     And now, with that experience behind me, I will focus on building my dream SOI in my dream target market.  One of my challenges is that it's HUGE.  It starts in North East Texas Wood County and spirals out to include all the surrounding counties in a 100 mile radius.  Why so big, you ask?  I love the land, fencing, barns, trees, pastures, lakes, and animals that are the heart of rural North East Texas. 

As I drive through the countryside with it's winding back roads, rolling hillsides, dense pine forests, and open pasture land, I carry with me a great digital camera and packets of marketing materials for property owners.  When I see a pretty farm, unusual landscape, or historic structure, I hunt down the mailbox and address my envelope.  I also take just one, generic "from the road" shot to document the location. 

I always proudly display my magnetic real estate signs on my truck, so not to be confused with a trouble maker!  Sometimes I'm lucky enough to greet a property owner right then and can personally hand them my packet and get permission to snap some photos.

When I mail out the marketing packets, I add names and property descriptions to my database.  The materials ask permission to take photos of the property so that I can compile a collection of North East Texas rural beauty.  The property owners get digital copies of my photos and the whole process starts a wonderful dialog.

THE FUTURE     I've met some great folks who might someday sell their property or recommend my services to their SOI.  Although I do work with buyers and sellers who live in the many charming towns in North East Texas, my dream target market is the "country folk" who live in the rural areas and the ENTIRE population of the WORLD who might someday want to own a little piece of heaven here in North East Texas. 

I've been told that I'm "bitting off more than I can chew," but I'm having so much fun in the process!


Comments (2)

David Jirasek
Jirasek Realty, LLC - Temple, TX

Congradulations on your first year, Barbara. Sounds like your doing everything you can to carve out a niche in farm and ranch sales in your area. Land sales in our market have almost ceased in the last year, so in addition to commercial, I have taken a few residential listings to fill in the gap in this recession. I too, also take pictures of livestock, deer, etc. that I have rotated in my website. I enjoy taking the shots. Amen.... God Bless Texas!

Nov 14, 2009 11:55 PM
Barbara Birinyi
Quitman, TX
TX Real Estate Broker - Horse Property Specialist

Thanks for the Amen.  I covet your ALC designation.  I'm working towards's a big project.  Let's meet up the same time next year to see whether 1) the recession is truly over AND 2) real estate agents can make a living selling what is lasting...LAND!

Nov 15, 2009 01:31 AM