2009 NAR Expo Off to a Good Start

Reblogger Beverly Carlson
Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582

The next best thing to attending the National Association of Realtors Expo is hearing discussion of people that are.  I am reblogging for us Abilenians. 

Original content by Home Staging

This year's NAR Expo in San Diego is off to a great start and appears to be a much different show than previous years. The slow market and a heavy dose of reality has really humbled a lot of Realtors and Brokers we've talked to and although the show is much smaller than previous years, the isles are packed and people are looking for help in their markets.

This year, Showhomes is the only home staging company with a booth. Odd to us since home staging is proving out to be one of the most important tools a Realtor can use to help sell a home. This year, as in years past, our group is doing a home staging survey. After day 1, we can already see some startling data points from our survey results:

100% of the Realtors we've surveyed prefer to show staged homes and think they sell much faster. Even more interesting is that 100% believe buyers prefer to view staged homes. This is a far cry from the 2004 and 2005 boom years at NAR when many Realtors were skeptical of home staging.

The overwhelming majority of Realtors we've surveyed said that staged homes sell in less than HALF the time of vacant homes and that a fully staged home sells for a whopping 20% higher price than a vacant home.

The stories we hear - and almost every Realtor we've talked to has vacant listings - are that vacant home listings are just sitting and are truly difficult to sell. Unlike previous years where we've had to work hard to educate Realtors about the value of home staging and how much equity home owners stand to lose by keeping the home vacant, this year Realtors are all ears. Those that have vacant listings are unable to sell them and know they need help.

Good thing that we're posting some amazing sales results these days!



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Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Beverly,

It is a good show, my feet still hurt from walking all around there for hours today,

Nov 14, 2009 03:54 PM #1
Deborah Thornburg Peaks
Weichert Realty, Baron & Snipes - West End, VA

I sure wish I could have gone...hope to attend next year!!

Nov 14, 2009 04:13 PM #2
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I've staged homes for years and while it can make a difference, negotiating with a seller to cover the expense has become more challenging. However, I don't find the return to be 20% in our area.

Nov 14, 2009 05:25 PM #3
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Lynda,, Thanks for commenting.  Hope you find some more comfortable walking shoes for the rest of the time.

Deborah,  I wish I could have gone too, maybe next year!

Michelle,  I have also found negotiating  staging expenses is challenging and that  doesn't ever seem to  change and it depends on the house, the area, the market as far as the return. The best news is a staged house is almost always a SOLD house!


Nov 15, 2009 12:01 AM #4
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Beverly Carlson

Abilene's Staging Realtor
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