The next best thing to attending the National Association of Realtors Expo is hearing discussion of people that are. I am reblogging for us Abilenians.
This year's NAR Expo in San Diego is off to a great start and appears to be a much different show than previous years. The slow market and a heavy dose of reality has really humbled a lot of Realtors and Brokers we've talked to and although the show is much smaller than previous years, the isles are packed and people are looking for help in their markets.
This year, Showhomes is the only home staging company with a booth. Odd to us since home staging is proving out to be one of the most important tools a Realtor can use to help sell a home. This year, as in years past, our group is doing a home staging survey. After day 1, we can already see some startling data points from our survey results:
100% of the Realtors we've surveyed prefer to show staged homes and think they sell much faster. Even more interesting is that 100% believe buyers prefer to view staged homes. This is a far cry from the 2004 and 2005 boom years at NAR when many Realtors were skeptical of home staging.
The overwhelming majority of Realtors we've surveyed said that staged homes sell in less than HALF the time of vacant homes and that a fully staged home sells for a whopping 20% higher price than a vacant home.
The stories we hear - and almost every Realtor we've talked to has vacant listings - are that vacant home listings are just sitting and are truly difficult to sell. Unlike previous years where we've had to work hard to educate Realtors about the value of home staging and how much equity home owners stand to lose by keeping the home vacant, this year Realtors are all ears. Those that have vacant listings are unable to sell them and know they need help.
Good thing that we're posting some amazing sales results these days!