Special offer

The SECRET To Managing Social Media - Enough Excuses!

Services for Real Estate Pros with AmazingVideoTours.com

I see it again, and again, and AGAIN!  Agents confused by social media and confused by how to manage the time necessary for social media.  They have every excuse in the book NOT to do social media and they want a magic silver bullet to do it for them. 

First, WHY Social Media?

If you have any doubts about WHY you should be on Social Networks as a Realtor, consider this. NAR says that baby boomers have (on average) one home buying cycle left. Generation X has (on average) 6 buying cycles left. Generation Y has (on average) 7 buying cycles left.

Now consider the fact that Gen Y'rs spend more than 3 hours per day online on social networks. Hello?  Did you see that?   The demographic that will buy the most homes in the future live on these networks!  If you plan on being in Real Estate for the foreseeable future, you need to be reaching out to this generation using their media - and by doing it on their terms!

Q: What does that mean, "on their terms"? 

A:  They DO NOT want to be SOLD to, they want to be ENGAGED!

Second - How to get started?

You want the SECRET?  Here it is.  Pick 1 or 2 social media platforms.  I recommend Twitter and Facebook (in that order).  Don't auto post.  Don't AUTO POST.  Did you see that, don't auto post.  That's a short cut - it's a cop out.  It's called SOCIAL Networking, not AUTO Networking!  It is annoying and your Gen X and Gen Y-rs will see right through it.  You can't engage if you are not there! If you want a short cut, here it is .......... don't do it at all.

What are you going to do if someone actually responds to your auto post?  You'll never see their inquiry and they'll know it's a bot - and poof, UNfollow you!  You will end up alienating the exact audience that you are trying to connect with in the first place.  Remember the SOCIAL in social media.  It is not something you can do half way.  If you auto post your ActiveRain to Twitter, make sure you make these a small fraction of your total tweets.

Third - What to Say?

Social networking is a cocktail party.  You wouldn't walk into a cocktail party and spout off your listings or your production for the year, don't do it on Social networking sites.  Get in there, be friendly, Listen first, then ENGAGE others!  Sooner or later the conversation (yes, conversation) will turn to what you do for a living.  Gently remind them you are a Realtor.  Make less then 10% of your updates be about your business.  Generally in social networks, no one cares about what you have to say until they know you care about them! When it comes time to call a Realtor, they WILL remember you (the person) not the bot.

Lastly - THE SECRET for managing the time?

Ok, here it is.  Get a laptop (or even better, Blackberry or iPhone) and do a lot of your social networking while your watching mindless reality shows.  The average American spends over 4 hours per day in front of the TV, but yet  everyone's excuse is "not enough time".  There is a disconnect there somewhere.  Just do it.  No excuses!  Good Luck!

Oh by the way, when you put in the time and start to build a network, it's just like chatting with old friends.  It will not feel like work.

Still think social media is stupid?  Read Twitter is Stupid - I don't have time for Twitter

Want help getting started the easy way?  Watch the video series, Twitter Made Easy for Business

------------- ©2009 - AmazingVideoTours.com - All Rights Reserved. Amazing Video Tours is Charlotte's Premier Real Estate Videography Provider for Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.


Margret Nyfors
One Percent Realty Ltd - Vancouver, BC

Steve.  What a great post.  I am a big believer in social media and use it daily.  I see it as an integralpart of doing business and connecting with people in 2009. 

The point that really struck home was that people should not Auto Tweet.  I cannot tell you how many agentsI have unfollowed because they spammed out 20 tweets in a row on a daily basis....all with the same high pressured boring sales message.  The agents who use twiiter to engage have tons and tons of followers.  They are getting an audience by showing their knowledge and personality.  Engaging is so important.  Blandly spamming is death in my books! 

Thanks so much!  Margret :-)

Nov 22, 2009 04:31 PM
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

All - thanks so much for your comments.  I talk to so many agents who "don't get it", and I hear a lot of negativity. 

When I post something on AR, I get all this positive confirmation from the agents that DO get it.  It's therapeutic - and it shows the level of tech savviness of the agents on ActiveRain.  They either know it, or are here to take the time to learn.  Y'all are the best.   

Nov 23, 2009 12:11 AM
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

Missy- You are SO right.  Making lists is a PAIN.  I do think Twitter will make it easier over time.  After all, it's only been out for a few weeks.  Remember that you can "group" people much easier on a 3rd party app like Tweetdeck :)

Nov 23, 2009 12:25 AM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

I am tweeting and facebooking--- but you make some very good about getting a 'conversation' going-- I find it hard to do with Twitter.  Kathy

Dec 02, 2009 03:57 PM
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

Kathy - Good for you, way to embrace!  The video series I mention in the original post will help you get the conversation going on Twitter :)

Dec 03, 2009 01:10 AM
Sarah Eubanks
Hill Valley Financial Services - Oregon City, OR
Preferred Oregon Loan Consultant & Notary Public

Steve...I too have been a bit guilty of using the auto posting on twitter.  Not often, but on occasion.  It has worked for me, though, because my iphone sends me the message (reply) right away.  Great post!

Dec 04, 2009 05:06 AM
Blatt + Cutino
Coldwell Banker Realty - Monterey, CA
Broker-Associate 831/206-8070*Call today*

Right on! I firmly believe in social networking. It is here to stay and if you want to stay in business you need to be there.

Dec 19, 2009 02:02 PM
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Steve, "they don't want to be sold they want to be engaged" Those are great words. 

Now if I can just be more ...


Dec 23, 2009 02:02 PM
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Steve, thanks for the wonderful info about managing social media...I'm re-blogging this! :)


Jan 02, 2010 01:25 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

The hours and buyer cycles alone make a great case for doing this seriously!

Jan 03, 2010 11:04 PM
Dave Shockley
Independent Contractor - Waynesboro, VA
Putting my clients needs first Roy Wheeler Realty

Steve great article.  I hope you don't mind if I send this on to the agents in my office that can't get off of the fence.....


Mar 09, 2010 06:39 AM
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

Dave - By all means, please do :)  .... and thank you!

Mar 09, 2010 07:40 AM
Dana Ash-McGinty
ASH MCGINTY - Washington, DC
Principal Broker

Great info. Thanks, Steve.

Apr 10, 2010 04:08 PM
Melanie Hedrick
Elite Texas Properties, the best homes from McKinney to Dallas! - McKinney, TX

Twitter has been something I've struggled with embracing -- working on it though and your post helped.

Jul 25, 2010 03:35 PM
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

Melanie - Glad my post helped :)

Jul 26, 2010 01:55 AM
Vince Sadler
Dream Town - Chicago, IL

Thanks for this post! Great Article. I am currently working on this.

Jan 15, 2011 06:54 PM
Tatyana Makarov
Century 21 All Points Realty - South Windsor, CT
Your Greater Hartford Area Realtor

Hi Steve,

it is 2011 now... And today social media is EVERYTHING! It is the way to go and the way to do business.

Thanks for sharing.

Oct 15, 2011 01:29 PM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thanks for the reminders, I just need to be more consistent with it all.

Nov 03, 2011 05:07 PM
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Loved the definition of the different generations. It's difficult sometimes to relate with generations that are different than mine, but it's certainly educational and fun.

Feb 28, 2013 12:47 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Hello Steve,  Thank you for the post and some great advice within.  I enjoyed one of your comments as well.  I agree with the difference in attitude in AR.  This boils down to the 80-20 rule again.  Seems like about 90% of the AR members are of the 20% getting business done.  Thank you again for your straight forward post.  Look forward to following you.

Jul 11, 2014 04:07 AM