Does print advertising still work? I received a corporate e-mail this week asking me why we should still continue to print our Coldwell Banker Buyers Guide. With computers these days 75-80 percent of home buyers are now going online to find homes.
I think print advertising is not as strong as it use to be but still works in some cases. I believe newspaper advertising is a waste of money and it is very costly. The Coldwell Banker Buyers Guide is nice, glossy and features 30 pages with around 30 homes to a page. The guide is costly but sellers actually like to see their home being advertised it gives the proof something is being done.
The consumer is not always behind a computer or might not even have one. This gives them the opportunity to see the homes for sale. How many times have you picked up a free magazine at lunch while you are waiting for your meal and thumbed through it. Consumers still like magazines and like to flip through them and compare homes or circle them and call about them later.
I think that the internet is still the best way to advertise and that's where I'll continue to spend most of my marketing dollars. I also think that blogging is a good way for a consumer to get a feel for you personally.
What do you think about print advertising?
What do you think about the internet?
What do you think about blogging?
Where do you think the best place to advertise is?
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