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How to Maximize the Sale of your Home- Part 3 of 5

Real Estate Agent with eRealty Inc.

 IF you missed Part 1 or Part 2 of this series feel free to review and come back!



Step 5:  Take the U out of your HOUSE


Earlier in this series I mentioned that selling can be emotional.  The home you’ve lived in has memories, your belongings and it’s your safe haven.  Realtors know this, but it’s not our job to sell you; it’s our job to sell your home.  Don’t take offense if we’re harsh or insistent on asking you to take down photos or remove belongings.  We are trying to help you detach from your home and help a potential buyer put their U into your space. 


Realtors need to open the U space in your HOUSE so someone else can insert themselves there.  It’s hard to fit two different U’s into one spot.  If a buyer cannot see themselves fitting in they won’t buy your home.  It has to be cozy, comforting and feel like their future in a matter of seconds.  Their decision is emotional too and human nature is impulsive.  Feelings push harder than facts.


Here's where your work starts...your Realtor will step back into the picture once you're ready to list and start showing your home.


In the next post I'm going to cover how to proceed with house hunting while your home is for sale.  How many times have you heard of people taking the plunge and buying a home before theirs is sold.  Don't be foolish and do this in a difficult market.  There are ways to avoid this!


If you're considering selling a home in Raleigh, Cary, Apex or Wake County NC, our team can help.  We always prefer to start building trust with our clients even if your timeline is 12 months down the road.  It never hurts to collect information.


Till the next post...Happy House Hunting!


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Happy House Hunting!







Ray Mikus
Green Light Real Estate - Montpelier, VT
Green Means Go!

Good way of putting it.  I think I'll use that when talking to my clients as well.

Nov 16, 2009 05:34 AM
Erica Crowell
eRealty Inc. - Wake Forest, NC

Thanks Ray...I always run with the mental pictures when I explain things to clients!  Everyone learns differently and that seems to get through to most folks.

Nov 16, 2009 05:36 AM