REALTOR® vs Real Estate Agent…What does it mean to you?

By
Real Estate Agent with Coldwell Banker North Metro

People use the terms REALTOR® and real estate agent interchangeably, but that is incorrect.

There are differences between REALTORS® and real estate agents. They are not the same. Although both are licensed to sell real estate, the basic difference between a real estate agent and a REALTOR® is a REALTOR® is a member of the National Association of REALTORS®.

There is a Code of Ethics that is strictly enforced. While there is no evidence onor guarantee that all REALTORS® are morally and ethically better than unaffiliated real estate agents, it is an attempt by the industry to regulate.

Did you know there was a difference and now that you do would you be more inclined to use a REALTOR®?

Here are 17 things that a REALTOR® promises to do that non-affiliates do not:

#1) Pledge to put the interests of buyers and sellers ahead of their own and to treat all parties honestly.

#2) Shall refrain from exaggerating, misrepresenting or concealing material facts; and is obligated to investigate and disclose when situations reasonably warrant.

#3) Shall cooperate with other brokers / agents when it is in the best interests of the client to do so.

#4) Have a duty to disclose if they represent family members who own or are about to buy real estate, or if they themselves are a principal in a real estate transaction, that they are licensed to sell real estate.

#5) Shall not provide professional services in a transction where the agent has a present or contemplated interest without disclosing that interest.

#6) Shall not collect any commissions without the seller's knowledge nor accept fees from a third-party without the seller's express consent.

#7) Shall refuse fees from more than one party without all parties' informed consent.

#8) Shall not co-mingle client funds with their own.

#9) Shall attempt to ensure that all written documents are easy to understand and will give everybody a copy of what they sign.

#10) Shall not discriminate in any fashion for any reason on the basis of race, color, religion, sex, handicap, familial status, or national origin.

#11) Expects agents to be competent, to conform to standards of practice and to refuse to provide services for which they are unqualified.

#12) Must engage in truth in advertising.

#13) Shall not practice law unless they are a lawyer.

#14) Shall cooperate if charges are brought against them and present all evidence requested.

#15) Agree not to bad mouth competition and agree not to file unfounded ethics complaints.

#16) Shall not solicit another REALTOR'S client nor interfere in a contractual relationship.

#17) Shall submit to arbitration to settle matters and not seek legal remedies in the judicial system.

Comments (8)

Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Very interesting, before becoming a Realtor I did all these naturally actually I thought it was the law.

Nov 16, 2009 03:44 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Shirley,

I think Charles is right. The majority of what is here is just the law and has equal effect on Realtors and non-members.

I think that telling clients that there is a difference between the Realtors and non-members and list what you say would be not fair.

Realtors are not more honest than non-members, they are not more diligent than non-members.

The difference is that one pledge to COE and others don't.

Nov 16, 2009 03:56 PM
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

An agent can follow the code of ethics, and should, but not all do.  Not all Realtors do, but are pledged to.  I followed an ethical path prior to joining the NAR, but now I can codify some of what I follow and believe so that others can hold me accountable.

Nov 16, 2009 04:01 PM
Shirley Cicero
Coldwell Banker North Metro - Brighton, CO

Charlse / Jon,

I agree that it's something that as a Real Estate Agent before becoming a REALTOR these things are done automatically ... by most.

As stated: While there is no evidence nor guarantee that all REALTORS® are morally and ethically better than unaffiliated real estate agents, it is an attempt by the industry to regulate.

 

Nov 16, 2009 04:04 PM
John Gray
Windermere Real Estate - McKenzie Bridge, OR
McKenzie Valley Realtor

We are REALTORS, we think the pledge makes a difference, and we share it with our clients as our pledge to them without reference to anyone else.  While we don't encounter a lot of agents who violate the REALTOR Code of Ethics, sadly, we do encounter some - one is too many, and can have a lasting negative impact on someone's perspective of all agents.

Nov 16, 2009 04:21 PM
Kathy Carson
Blanks Properties - Lynchburg, VA
Realtor, Lynchburg, VA, VA Homes - Lynchunberg,Bedford, Campbell

Shirley - THANKS FOR A GREAT POST!!!! I came in through Gregg Wynn's reblog - I am signing a contract today with a girl that just "finished" with a Real Estate Agent.  I explained the difference but you do a MUCH better job than I did.  I am going to print off and give to her and then keep a copy for my files!!!

THANKS and HAVE A GREAT DAY!!!! Kathy Carson - RE/MAX 1st Olympic - Lynchburg, VA

Nov 16, 2009 09:43 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks Shirley.  Very nice post on the advantages of using a Realtor.

Nov 16, 2009 10:30 PM

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