Week of 11/16/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Week of 11/16/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies


  • Create and Manage a Team-Authored Blog:  8 Steps to Reap SEO Gains
Subscribe to a free trial to Marketing SHERPA to read this article with great tips on how to create and manage a team authored blog.  Team authored blogs make sense for real estate professionals who have time constraints and who want to add a level of depth to their content by adding the written works of ancillary service providers.  A team authored blog also provides an opportunity to network with local businesses and offer them the opportunity to contribute local information to your blog. 

The article discusses creating an editorial calendar, keyword lists, creating a goal for your blog, and how to set deadlines for blog posts.

  • 13 Ways to Network Beyond Facebook and Linked In
A blog post on Connectodex on OpenForum about taking your social media marketing beyond two of the biggest social networks.  Jantsch emphasizes the importance of using social networks that have strong connections and interaction to your advantage.  There are five networks listed for small businesses that I believe would be especially valuable to real estate professionals.
  1. Biznik-Online and offline social networking for small businesses.
  2. IncBizNet- Real Estate Broker/Owners for Privately Held Companies can apply for membership to IncBizNet where they can publish blog posts, create free online press releases, write an online business profile, and apply for the Inc 500/5000 fastest growing private companies list.
  3. Sta.rtup.biz- Networking for startup businesses.
  4. BizSugar- A social website to share small business news, tips, videos and strategies.
  5. Entrepreuner Connect- A social site for entrepreneurs to connect and network.
  • 5 Reasons to Use the New Twitter Lists
A blog post from John Jantsch of Duct Tape Marketing that discusses Twitter Lists.  I use a desktop application-Hootsuite- to organize my Twitter handles, streams, and searches, but Jantsch five reasons convinced me of why I should still use lists,
  1. Monitor without following.
  2. One button list follow.
  3. Promote your lists.
  4. Filtered by an expert.
  5. Build a bigger following.

I recommend reading this post in its entirety.  It's a quick and easy read and gets to the point of list building with Twitter
  • The 50 Best Innovations of 2009

Two of these innovations caught my eye on Time Magazine's 50 Best Innovations of 2009 that were in the Web 2.0/Social Media Space

  1. Thru You- Described as "Footage taken on YouTube by amateur musicians and mixed together."  Take a listen to Thru You on YouTube  It's clear that collaboration, passion, and mashups are valued across industries online.
  2. Tweeting with a Purpose- A project pioneered by University of Wisconsin doctoral student Adam Wilson and adviser Justin Williams in whichWilson tweets by thinking via a cap outfitted with electrodes monitoring changes in his brain activity.  For what purpose?  Research for those with locked in syndrome- which "which paralyzes the body, except for the eyes, but leaves the mind alert".  Slow going now at 8 characters vs. the 140 characters twitter allows but can you imagine with further research if Twitter ends up being a vocal outlet for those with Locked-In Syndrome?  Now that's tweeting with a purpose.

  • Exploring Loyalty Programs and Their Many Benefits
An article by Mike Phillips on Website Magazine about creating loyalty programs.  Phillips uses 93XRT Radio Station in Chicago (a radio station I grew up on in High School) as an example of how to create brand loyalty programs and keep visitors on your website through a members only portal.  He emphasizes the two key elements of focusing on the user and focusing on the brand as critical in creating a successful loyalty program.

Think about the concept of SOI and referral business and a loyalty program will make sense for your real estate business.  Phillips keeps reality in check by emphasizing that loyalty programs are not set and forget marketing strategies.  Loyalty programs require maintenance and promotion.  93XRT currently has 12,000 plus Facebook Fans and over 3300 twitter followers.
  • 93XRT Members Only Registration here.
  • 93XRT Facebook Fan Page here.
  • 93XRT Twitter Account here.

Reading this article and touring the links of XRT's digital footprint can't help but make you think about your website offering and digital footprint for past clients who can refer business to you.


Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant. If you like what your reading come join my business page on FaceBook.

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Liz Loadholt 11/19/2009 12:53 AM
  2. Sybil Campbell 11/19/2009 01:08 PM
  3. Cheryl Ritchie 11/24/2009 11:50 AM
  4. Heather Fitzgerald 12/01/2009 06:07 AM
Topic:
Real Estate Sales and Marketing
Groups:
Realtors®
The Art Of Marketing You
Real Estate Rookie
Social Media Marketing
Web 2.0
Tags:
soi
social networks
real estate marketing
loyalty programs
marketing sherpa
twitter lists
real skillz freebies
best innovations of 2009

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Show All Comments
Rainmaker
824,505
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

C you need to find me on Twitter @CandiceD . I'm too tired to search for you. @G-Ho? ROFL

(Never mind, I found you. Now I'm reblipping your songs ROFL)

Rebecca you are wonderful as always.

Nov 18, 2009 02:11 PM #40
Ambassador
4,335,801
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Rebecca- I knew I would be glad I subscribed to your blog, and when "Miss C" recommends it, even more reason to take time to read it.  I've bookmarked it and will come back to the great sites.  There's so much on the net it would be impossible to cover everything without generous posts like yours.

Nov 18, 2009 02:11 PM #41
Rainmaker
595,558
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Carolyn sent me here. I'm joining in with the jacking =P   And you have so much informationa here that I don't really know where to start! I'll just say that I'm now wishing I had a "team"  =/

Nov 18, 2009 03:00 PM #42
Rainer
234,718
Diane Rice
Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL - Lansing, IL
SFR, SRES, CNC

Hi Rebecca - C sent me here... thanks for sharing... bookmarked!

Nov 18, 2009 03:02 PM #43
Ambassador
594,156
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

LOL @ Candice. :-)

Kathy, you are in very good hands. :-)

LOL @ Lisa. You do. The entire family. :-)

Hi Diane! ;-)

Nov 18, 2009 04:55 PM #44
Ambassador
275,210
Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058

This is one of the most well constructed, plans I've seen!  WOW!  Thanks so much for the hard work, links are great - there's well over an hour of work just READING it and taking notes!

And thanks to C Tann-Starr for sharing it with me!  Crazy Busy!  I would have missed it!  LOVE THIS!

Nov 18, 2009 08:11 PM #45
Rainmaker
434,788
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Got here late via C Tann-Starr but so glad to be here! Wonderful plan, checking out the links and subscribing to your blog. Thanks for the heads up C.

Dixie

Nov 18, 2009 09:43 PM #46
Ambassador
594,156
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Hey Elenor, glad you could make it. :-)

Dick and Dixie, no such thing as getting here late (LOL). ;-)

Nov 18, 2009 10:39 PM #47
Rainmaker
1,132,801
Claude Cross
Homes By Cross, Inc. - Charlotte, NC
Charlotte NC Homes For Sale

Rebecca - You are giving away the farm. Fortunately, I am a lucky recipient. Thank you for such good information. Call me subscribed.

Nov 19, 2009 12:28 AM #48
Rainmaker
317,573
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

 Rebecca -- I agree with Claude --- you are giving away the farm --- thanks for all the tips ---do you remember that it was your tips back in January that got me addicted to Active Rain?
I cannot believe that this post is not featured.  I'm going to bookmark and re-blog. Thanks, again for all that you do for me.




                                                                               

Nov 19, 2009 12:50 AM #49
Ambassador
594,156
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Hi Claude. I second that. I subscribed too. :-)

Hi Mama Liz! I'm hoping if enough people flag it it might catch someone's attention. People could really benefit. :-)

Nov 19, 2009 02:52 AM #50
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kathy- Thank you and I appreciate new and old subscribers alike.  Awesome.

Lisa- Thank you and hey, maybe that can be a future goal a team, or a virtual assistant.

Eleanor- Glad your busy I'm assuming that's a good thing and thanks for taking the time to come on by and read this.

Dixie- Thank you for your subscribership...I will work hard not to dissapoint:)

Nov 19, 2009 04:45 AM #51
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Claude- lol, thank you.  I do give a lot because that is how I blog, it's how I believe it should be.  But I still have soooo much more all the time, so I'm never worried. :)  Thanks for your subscription.

Liz- Thank you so much you are always a great supporter of mine.  Can't believe it was back in January that I was in South Carolina meeting you for the first time and your lovely family along with Kevin and Melissa.  It's so cold here, I would love to come visit again soon, lol:P

Nov 19, 2009 05:17 AM #52
Rainmaker
595,558
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I'll definitely have to check this out. I am admittedly NOT a Twitter fan. This may help me to see it differently. BUT, I want nothing to do with YouTube. I'm part of the original group that brought YouTube to what it became. Then Google came along and destroyed the community. Holding a grudge? Yep. I'm holding a BIG one! I still have over 2000 subscribers, but my last video was "good bye".

Nov 19, 2009 06:27 AM #53
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Lisa- Good on the Twitter. Definitely check it out.  I am sorry to hear about YouTube, have you considered another video platform?

Nov 19, 2009 08:46 AM #54
Rainmaker
1,523,816
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Rebecca, As usual thanks for all of the tips and links to websites that can help us to use the internet to boost our business.

Nov 19, 2009 09:34 AM #55
Rainmaker
1,132,801
Claude Cross
Homes By Cross, Inc. - Charlotte, NC
Charlotte NC Homes For Sale

C  - sorry for the late response. Working on a wonderful deal. Rebecca is a AR Talent.

Nov 19, 2009 12:39 PM #56
Ambassador
594,156
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Claude, no worries. I am always lurking about reading something. :-)

Nov 19, 2009 01:05 PM #58
Rainmaker
2,563,348
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Rebecca, C also sent me to this blog.  Great information and bookmarking. thanks,

Nov 22, 2009 02:17 PM #59
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sybil and Rebecca- You're very welcome thanks for coming by and reading.

Claude- Thanks for your kind words.

Nov 22, 2009 11:33 PM #60
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Rainmaker
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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