I'm curious on other real estate agent's opinion on social media. Are many agents using it and if so, are you seeing results? I am currently on Twitter and I have a fan page on Facebook. I also have an account on Linked In. People say social media is the next big thing so I do think it's important to create a presence in these places but I haven't really seen any tangible results as of yet. I often use these medias to post links to my blog, so I do see the increase in traffic to my site, but I have not seen any leads created from any of these medias. I would be interested to hear other stories from agents who may have had some success from these mediums. Do you think they are here to stay or just a passing phase? How important is it to clients to have their agents up to date on these things?
I think it's positioning yourself for the future. We already see many, many buyers asking questions on Trulia and Zillow and using the sites like Realtor.com for finding their properties. I think - unfortunately - they want to find a house and walk into it without committing to one specific agent. But if we can make ourselves stand out as someone to trust and they see our blogs popping up all the time on Google, they will be more inclimned to use us for every house instead of calling each listing agent on each home from those sites.
Well I don't get Twitter at all though I have an account. For Real estate it seems futile. I love my facebook account though. Got many buyers from that in a few short months. Got the Linkedin for SEO reasons.
I only recently started using Facebook, Carol, so I don't have any immediate results to report. However I think this could help my pipeline in the future. The more people that are aware what I do the better chance I have of one of them using me when they need real estate services, or passing along my info to someone else who might. Good luck!
Thanks for your input guys. Here in my region, there is a small margin using social media - not many. I guess to be within that small group is a leg up on the marketing side and when it does catch on like people think it will, it will be to our advantage. Tammi, you are right, giving information people are looking for is definitely a bonus - and not always on real estate either. I try to balance it out but I do find that harder to do with my Facebook fanpage than with Twitter. I have to work a bit more in that area.
I've read that Twitter is overtaking LinkedIn as the #1 social network for sales people. Get account and whatever you do, do not let your Twitter feed get boring or repetitive. Make your tweets relevant, timely, entertaining and on topic.
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