I had the opportunity to attend a 3 hour seminar this morning put on by Jeff Wilhems, founder of Agent Toolbox. Jeff flew in two "top gun" agents as his guests, Michael Reese and Jay Kinder. All three are members of ActiveRain. All three are doing phenomenal business.
Jay Kinder is out of Lawton Oklahoma. He said that he has 14% market share. Something like 120 listings out of around a total of 900 listings. He sold 523 homes in 2006. Lawton has a population of 100,000. He's number 3 in the world for Coldwell Banker. He's only 29 years old.
Michael Reese got in the business four years ago after mentoring with Jay. I forget how many homes he sold last year but it was in the hundreds. He is only 27 years old.
Jeff Wilhems has worked out an amazing system that he is now selling to agents all over the country. His wife is an agent in Tucson so everything is field tested. His wife's team sold 500 homes over the last two years. She's only been an agent for three years.
He gave out a lot of good information during those 3 hours.
It was kind of funny. All three have been on ActiveRain for a few months. They all feel that blogging is a great new tool to take advantage of. Michael Reese was sitting up front looking back at the audience of around 70 people and he happened to recognize me from my profile here and pointed me out to the crowd. I was way in back and kind of wanted to remain anonymous. I heard one agent close by say something about me being the agent with nuts. I was so glad to hear that my tag line is working. I'm still not certain about it but it apparently is sticking in the minds of a few people.
These guys are doing some amazing numbers. Jay Kinder is actually the guy who manages Mike Cositgan's radio and TV commercials. Mike Costigan is an Atlanta agent who blankets the area with some really good radio ads. He has 280 listings.
It was an honor to have met these guys. The neat and inspiring thing is that they aren't doing anything that anyone else can't do after a little practice. They've found a few things that work for them and they are out there doing it. You can re-invent the wheel or just do what the successful people are doing.
Jeff made a very interesting point near the end of his presentation. He isn't growing his business by competing for business with other top agents in his area. His competition and future source of business is from the agents who are only doing a few transactions per year. These low volume agents just won't be able to compete against everything that he is coming up with.
My problem has been that I always have to try to re-invent the wheel. Maybe I'll finally be smart and just do what the really successful people are doing. Shoot, if a young kid in Lawton Oklahoma can do 500 sales, a middle aged guy in Atlanta Georgia should be able to do 1000.