More Excerpts from “Make the Move”

Education & Training with Real Estate Base Camp

Before I move onto some of the other agents featured in the book, I thought I'd add a few other comments from Donna Harris. Here is Donna, in her own words.

"I have grown my database with the Internet leads I have purchased. NAR says nationally the number (of Internet consumers) is 87 percent.  I'd rather spend my marketing dollars online.

 I also input my past clients into my database and my sphere of influence - actually everyone I meet or who contacts me. I have grown my database to over 3,500 prospects and clients since I started keeping track in 2004. I put them all on automatic drip e-mail campaigns.

Then, in 2006, I decided to start blogging for additional exposure. I knew that people were online, so I wanted to be there with them. Marketing is cyclical.  People used to cold call, farm neighborhoods, and have magazine ads.  Now almost every publication is online, because that's where consumers are searching.

Blogging provides national exposure, primarily Active Rain and Search engines really like Active Rain and Active Rain handles all of the back end for you.

Consumers want information.  If you provide relevant information consistently about an area - localism - you show up on the front page of the search engines."

Donna is one of the most effective bloggers I know.  Donna consistently provides valuable info to her consumers. Google'll find her right on top!

Comments (4)

Carrie-Lynn Macleod
Remo Valente Real Estate (1990) Limited - Windsor, ON

I just did the same thing with my past clients and sphere of influence. How are you making out with your 3,500?  How many have you turned into sales or do you have that figured out?

Nov 17, 2009 01:37 PM
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Carrie, I wouldn't be marketing a database if they weren't turning into sales...

Nov 20, 2009 05:44 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Lead generation is the fuel for the engine and Sphere of Influence is a key ingredient in the fuel.

Dec 01, 2010 02:28 AM
Claudia Wicks
Real Estate Base Camp - Bellevue, WA

Great comment! And, this is a perfect time of year to get back in touch with your sphere personally.


Dec 01, 2010 04:54 AM

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