Before I move onto some of the other agents featured in the book, I thought I'd add a few other comments from Donna Harris. Here is Donna, in her own words.
"I have grown my database with the Internet leads I have purchased. NAR says nationally the number (of Internet consumers) is 87 percent. I'd rather spend my marketing dollars online.
I also input my past clients into my database and my sphere of influence - actually everyone I meet or who contacts me. I have grown my database to over 3,500 prospects and clients since I started keeping track in 2004. I put them all on automatic drip e-mail campaigns.
Then, in 2006, I decided to start blogging for additional exposure. I knew that people were online, so I wanted to be there with them. Marketing is cyclical. People used to cold call, farm neighborhoods, and have magazine ads. Now almost every publication is online, because that's where consumers are searching.
Blogging provides national exposure, primarily Active Rain and Blogger.com. Search engines really like Active Rain and Active Rain handles all of the back end for you.
Consumers want information. If you provide relevant information consistently about an area - localism - you show up on the front page of the search engines."
Donna is one of the most effective bloggers I know. Donna consistently provides valuable info to her consumers. Google her...you'll find her right on top!