What can we learn from selling vodka? If you've seen one bottle you've seen them all, however, if you've looked at a magazine within the last 25 years, you've probably seen at least one Absolut Vodka advertisement.
It’s been named one of the 10 best campaigns of the 20th century by America’s Advertising Age Magazine. To date it comprises 1,450 original ads, with more added each month.
'"Why are ABSOLUT ads so memorable? Why do collectors crave them? Why are famous artists and writers enthusiastic about creating them? The concept is easy and the execution brilliant. First, two simple words – and the first is always the same – second, a single stunning, image that complements the headline. Like a couple in love.
--Richard W. Lewis, ABSOLUT Worldwide Account Director
Absolut's success proves that adveristing doesn't have to be complicated. In your ads, do not underestimate the intelligence and astuteness of the person reading it. The ads with the most impact are often most simple, don't over-think!
Smart advertising helps in creating brand recognition and brand awareness among consumers. Through simple, high impact advertisements a company or service person can differentiate their product or service, especially when competing in product/service categories where scope for differentiation is low.
Absolut Country Of Sweden Vodka & Logo, Absolut, Absolut Bottle Design and Absolut Calligraphy Are Trademarks Owned By V&S VIN & Spirit AB.