Advertising Absolut-ely Simplified

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Services for Real Estate Pros with GreatFX Printing

Absolut Chaos AdvertisementWhat can we learn from selling vodka?  If you've seen one bottle you've seen them all, however, if you've looked at a magazine within the last 25 years, you've probably seen at least one Absolut Vodka advertisement.

It’s been named one of the 10 best campaigns of the 20th century by America’s Advertising Age Magazine. To date it comprises 1,450 original ads, with more added each month.

'"Why are ABSOLUT ads so memorable? Why do collectors crave them? Why are famous artists and writers enthusiastic about creating them? The concept is easy and the execution brilliant. First, two simple words – and the first is always the same – second, a single stunning, image that complements the headline. Like a couple in love.
--Richard W. Lewis, ABSOLUT Worldwide Account Director

Absolut's success proves that adveristing doesn't have to be complicated.  In your ads, do not underestimate the intelligence and astuteness of the person reading it.  The ads with the most impact are often most simple, don't over-think!

Smart advertising helps in creating brand recognition and brand awareness among consumers.  Through simple, high impact advertisements a company or service person can  differentiate their product or service, especially when competing in product/service categories where scope for differentiation is low.

¤ What are you doing to keep your advertising simple yet impactful?

¤ Sing in the rain, please reblog this post!

Absolut Country Of Sweden Vodka & Logo, Absolut, Absolut Bottle Design and Absolut Calligraphy Are Trademarks Owned By V&S VIN & Spirit AB.

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Chris Brunner is an aspring real estate agent/investor and owner/developer of
GreatFX Business Cards
, a top destination for online printing services.

GreatFX offers thick card stock paper, photo-quality color, free glossy or matte coatings and eco-friendly soy-base inks & reyccled papers.  Stop paying too much for cards.  Sharpen your image, design business cards online today!

Copyright © 2009-2010 by Christopher J. Brunner, All Rights Reserved.

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Rainer
41,307
Suzy Morris
The Morris Team - Carlsbad, CA

Thanks for the post, Chris.  In this business, differntiation is key!

Nov 18, 2009 03:29 AM #1
Rainmaker
334,052
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Chris, simple can be a lot more effective

Ty

Nov 18, 2009 05:58 AM #3
Rainmaker
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Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Thanks Chris!  Less is more! So true!

Feb 12, 2010 12:37 PM #5
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Chris Brunner

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