Special offer

Google Based Property Search

Services for Real Estate Pros with softRealty.com

Google Based Proeprty SearchDue to the great demand from around the nation for our free IDX property search we are now offering a free, non-MLS based property search powered by Google Base.

This property search integrates with real estate agent’s existing websites or if the agent does not have a website, softRealty provides websites through their sister company, Agent Element (www.agentelement.com).

This property search is perfect for the agent who wants national access extending beyond the reach of their MLS listings. Features of this free property search include printable brochures with agent branding, photo tours, Google mapping, the ability to create predefined search results, upgradable Anonymous Lead Capture technology and much more.

This Anonymous Lead Capture technology is unique from any other in the industry because it throws the decision of “forced registration or not” out the window and gives agents the power to connect, qualify, and convert all their website visitors.

When compared to search engines that charge hundreds of dollars per year, this search tool has more features and a more intuitive interface.

Please review some sample sites that are using our Google Base Property Search and compare this to our MLS versions:

FREE Google Base Property Search:



http://bit.ly/CartwrightRE FREE

MLS Property Search:





If you are interested in using our Free Google Based Property Search, please email us at:


Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY

Hi David;

Great news for all real estate agents, I am going to check out the links. I thank yoiu for sharing.

Nov 18, 2009 03:34 AM
David Carroll
softRealty.com - Duluth, GA

Thanks Anthony!

Someone will be contacting you shortly, if they haven't done so already.

Nov 18, 2009 04:32 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am interested David in giving it a try.  What is google's profit angle?  Why would a consumer come to me if they can now go straight to google?

Nov 18, 2009 11:19 AM
David Carroll
softRealty.com - Duluth, GA


Gene - Good questions.  

Regarding Google: 

Google generates in excess of $20 billion in revenue per year from advertising worldwide. What makes Google better at this than anyone else is the data they collect to bring back relevant and complete search results. Google Base is another channel for collecting community provided content on real estate, product data, automotive data, etc. By making this data available to vendors like softRealty.com further promotes the marketing exposure of listings and agents. This gives agents incentive to continue syndicating their listings to Google, further securing their access to this data.

Regarding Consumers:

The unrepresented consumer typically use sites like Realtor.com, Trulia, Zillow, or even Google Base when getting started searching for homes.  However, all of these sites redirect that traffic back to either the listing agent or a "Featured" Agent paying for more exposure. Depending on the quality of content and search experience on the agent's site, the visitor may stay or return to where they came from. On the other hand, consumers get more value working from an agent's site that provides additional content and services regarding the local community. Agents with blog sites tend to fare better than sites with static content. Of course this is for several reasons not necessary for this response.

Why softRealty.com's Google Base vs Google Direct?

Google Base lacks many features that savvy and active consumers will be looking for and this is by design. Google Base does not provide the ability to save properties, contact a specific agent, integrate with other data sources such as Walkability or Zillow, setup default search results, etc.  Also, Google does not provide the ability to send messages to the consumer's agent regarding a property.  softRealty.com has the ability to do all these things as well as provide agents the ability to engage with Anonymous Visitors in a friendly, noninvasive manner. 


Nov 19, 2009 06:56 AM