Tales of Adventure, Intrigue and Success at the NAR 2009 San Diego Expo

By
Services for Real Estate Pros with Dynamic Page Solutions

Going to the NAR Convention in San Diego last weekend was a true eye opener for this blogger. This was the first big convention that I have attended and I can now see what great opportunities are made available by just being present. I was disappointed that my team did not see Brad Anderson to make his list of the "Best of Nar 2009 Expo" but maybe next time we'll catch his eye and can have the opportunity to wow him with our real estate technology and get to know each other personally.

We had an overwhelming amount of visitors to the booth and it was exciting to meet with people face to face as I am usually planted in front of my computer or on the telephone with customers.

I had a chance to hear about the needs of real estate agents when it comes to social media integration and Internet visibility but also had opportunities to hobnob with some of the movers and shakers in the industry including representatives of NAR and am pleased to report that they are very generous with their time and knowledge of the industry.

One particular trend that I noticed was that many women Realtors are organizing their own associations to work for the betterment and education of their communities (you go girls!) .

There were a significant amount of emerging entrepreneurs that have assessed the needs of real estate agents and have developed products to meet these needs including one young lady whose booth was directly across from ours named Francesca from Dallas. She developed a product called Dashfly which allows real estate agents to track and route the most efficient course when showing homes. The software plays accountant for you and who doesn't need a little help saving gas and miles?

I was intrigued by many of the new technologies and can really appreciate the fact that people see a need and then develop a solution for that need which describes the story behind the development of our IDX technology.

Most people in real estate cannot win web traffic because there is simply too much competition for just a few keywords. I spent a good portion of my time explaining that the most competitive keywords like "real estate for sale in San Diego" are not necessarily the best keywords to win on. This concept requires a fundamental reprogramming of the traditional approach to marketing.

The longtail (non-competitive keywords) trump the traffic from the competitive keywords when there available on a site in numbers. The trick is optimizing for many, many longtail key phrases which our technology does automatically.

Larry Toppenberg, the owner and developer of Dynamic Page Solutions has been in real estate since 1978. He understood very early how the Internet would dominate and replace methods used to buy and sell products, ideas and services including real estate and began the entire development process of this visibility solution for real estate.

We left the convention with sore feet and high expectations and have a mountain of quality contacts to get in touch with. We we're so elated from the response and the open door mentality of many of the brokers we spoke too that we are already making plans for the midyear Trade Expo in Washington, D.C. This will be my first trip to the capital. I'll have to remember to pack my tennis shoes because we will hit the ground running.  

Posted by

Anita Koppens

Comments (4)

Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

I seems like your trip was worthwhile-my Broker attended this trip and she gave us an update on all the information in yesterday's meeting it was great. She said the same thing as you about her feet hurting her. Maybe one day I will be able to attend.

Nov 19, 2009 02:39 AM
Dynamic Page Solutions
Dynamic Page Solutions - Mesa, AZ

Pat - I think it is truly worthwhile as I was able to make some key connections and learn of other developing real estate technology companies to partner with. The D.C. show is in May so there's plenty of time to plan ahead. If you can go and see us, drop by. I think it would be great to meet fellow AR members in person.

Nov 19, 2009 03:03 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hey, Anita - Hope you had a great time in San Diego, as well as a great Thanksgiving.

Hope you had a great Thanksgiving!

Nov 29, 2009 12:54 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Anita,

It looks as if you had a very successful show!  Congrats, and thanks for commenting on my blog.

Mike in Tucson

Dec 07, 2009 07:09 AM