Competition - Healthy or Not?

Home Stager with Restage Inc.

Is competition healthy in the home staging field or not?

In the past when I had heard about a new staging company my first response was always great another one. Staging is such a new field in Canada that not everyone has heard of it. Pricing is all over the place, quality is all over the place and customer service is often not always the best.

Allot of new staging companies only offer consulting services and not furniture rental as well as are newbies to the field and learn as they go. Thus the pricing difference. 

Now though my attitude has completely changed. 

Competition is healthy!

In order for companies to excel, try harder and to stand out there is a need for competition.

Now when I see another staging company open their doors I think that's great now it gives us an opportunity to excel.

We try hard, we strive to become better and make sure our pricing is competitive. In the end the consumer wins as do we.



Comments (13)

Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Hi Kim -


The way I look at it, the more people in my town staging, the better. Education has to happen before staging actually gets used, and the more people out there getting the information out there, the better for me. I can't teach 'em all!




Nov 23, 2009 04:22 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Kim ~ I agree with you and Michelle.  Cream rises to the top.  Those who are the best will earn their reputation by providing the best quality service. The important thing is to get the word out to consumers that staging works.  It does, and we have the local statistics to prove it.

Nov 23, 2009 05:00 AM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

"If only one company is doing it . . . well, then . . . it must not be a very important thing to do!"

there is power in Numbers!

Nov 23, 2009 09:35 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Kim, agreed.  Others expect me to gasp when I hear that a local house has been "staged" and it was not done by me.  Of course, as you said, the definitions of what staging is varies greatly.  I often surprised at what "staged" means to people.  I just want consumers to know about staging and then I'll do the work to provide them with the best service possible. 

Nov 23, 2009 09:35 AM
Kim Suecroft - Hanson
Restage Inc. - Calgary, AB

Thank you all for your comments - It's great to know that you all are going through the same situations. 

Nov 23, 2009 09:43 AM
Kim Suecroft - Hanson
Restage Inc. - Calgary, AB

One other note worthy comment....I disagree with bad mouthing other staging companies and alway's try and be diplomatic when asked about others. I know that we are at the top of our field as do those that work with us. That being said I mention that like everything consumers get what they pay for. Not saying other's are bad at what they do but we may just have access to better furnishings or such.


Nov 23, 2009 09:46 AM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Everyone offers different services at different prices, you'll find some can't handle vacants, etc.  Everyone has to carve out their own niche.

Nov 23, 2009 07:29 PM
Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales

There is more than enough business to go around....what the industry needs is more consumer awareness.  Additionally, each staging company will find their own level of staging....and pricing usually reflects the quality of staging.  Consumers will wise up to that eventually and the main thing is that we are supportive of each other.

Nov 23, 2009 11:12 PM
Suzanne Metz
Design to Appeal - Medicine Hat, AB

I agree that competition is healthy in any line of business! It makes us strive to do the "best" we can with our business!

Nov 24, 2009 01:02 AM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

Competition is healthy and bad mouthing is a no-no!

Nov 24, 2009 01:20 AM
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

There is certainly plenty of business to go around...I believe that competition is healthy in that it challenges each of us in the field to demand the best of ourselves in our role of home stager.  I agree with Michelle that having more stagers in any given community only serves to raise the visibility and credibility of our profession.

Nov 24, 2009 10:18 AM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Life would be boring without some good competition ;)

Nov 24, 2009 12:46 PM
Gary Barnett
Home Matters - Indianapolis, IN
Home Matters Property Stylist Group, Indianapolis

At this point in Home Staging history we should all welcome any and all professionals in our areas.  They simply help the overall cause of the industry by furthering the education that is so dreadfully needed.  On the other hand we are not happy about the ongoing companies or the many that spring up constantly, that do not further or positively impact the educational needs for the industry.  Let's face it, there are folks out there that have been taught to stay to them selves and not share their knowledge, which is ok if your of that type, but this philosophy tends to spread into limiting the amount of overall education that's done with consumers as well. 

Nov 25, 2009 03:05 AM