Here's a keyword phrase that should be used multiple times in every post you write:
Real Estate
Along with "real estate" you need to include a location if you are writing about real estate you are trying to sell or buyers you are trying to attract. Otherwise your post will be lost in the 86,000,000 items that turn up under a search for "real estate" in Google. A search for something as simple as "Real Estate San Francisco" is down to only 242,000 pages. Updating that to "Real Estate San Francisco Mission District" get us down to just 7 results for that exact string of words.
A string is just words in sequence.
An exact string is words put together into a phrase or "string".
The central idea for your writing should be to have "exact strings of words" that represent what someone might type into their search engine. For the search above here are some variations:
String Number of Google Results
"San Francisco Mission District Real Estate" 8 pages (221,000 without the quotation mark search)
"Mission District Real Estate San Francisco" 4 pages
"Real Estate in San Francisco Mission District" 2 pages
Most people today don't search using quotation markets to look for specific phrases, but it is increasingly common as searchers try to get more acccurate results. Your job as a keyword-focused writer is to think about a real estate searcher as you are writing your copy. Try to use the words that are most likely to be put into the search bar in Google. Those words that you are choosing because you think they are the most common search terms are called "keywords".
For the search I am talking about here, using all three variations on the San Francisco Mission District makes sense. You would also drop in references to home, house, single family residence, condo, apartment, etc. that help keep your writing interesting and let you vary your keyword combinations. Here's a completed sentence that might start a post about a new listing:
San Francisco Mission District real estate today is driven by young people looking for homes for sale in the trendy neighborhoods of the Mission District in San Francisco.
I got Mission District and San Francisco both in there twice. I got a "homes for sale" and added some descriptive text about trendy and young people. That's a good keyword-driven sentence that you can adapt to your own use for your own area.
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