Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

By
Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision
Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

  • Troubling Rise of Facebook's Top Gaming Company
If you're on Facebook you are most likely familiar with Farmville, a popular social networking game on the Facebook platform.  What you may not have known is the ways that Farmville is able to make revenue.  This article really makes you think about the "phenomenon of free".  Eventually free has to cost someone something.  Is it better to have free hidden behind the curtains or unveil free upfront and pay for value in exchange?

If you enjoyed this article, I would ask that you visit an older post that I wrote on the topic of free, "The Internet, Welfare and the Age of Entitlement" and share your thoughts on the subject of free.
  • Measuring Engagement of the Social Web: '07-'09

Ilya Grigorik blogs about Postrank's analysis of the engagement of blog readers on the worldwide web.  The study's findings include statistics that find conversations about content happening "off property" on popular social sharing communities and networks like Twitter, Facebook, and Digg.  The popularity of social sharing allows a blogger's content to have a more substantial shelf life than back in '07.

It is clear that a blogger should syndicate and leverage the communities that exist online in order to gain traffic and readership.  When you syndicate your blog's content it's important to make an effort to become actively involved in the conversation that ensues.

Postrank has a great slideshare presentation that summarizes the study's findings and that I have included here.

 

 

  • Anxiety Index Quartertly:  The Best Brand Responses to the Recession
    JWT Anxiety Index "Brand Answers for an Anxious World" reports the findings of a year long survey on consumer responses to various brands' marketing campaigns during the recession.  Fill out a simple form and you will have access to their third Anxiety Index Quarterly Report that lists the top 10 brand findings with explanations on why the brands they've chosen are remarkable in their actions, offerings, and response via marketing during the recession. 

    One company mentioned is AMEX and the popularity of their social network,OpenForum and their Shine A Light competition aimed to help small business owners.
    This is a great read and well worth the few minutes you will spend filling out the form to gain access to the study.  It might spark some inspiring thoughts on how you can generate responsible and thoughtful marketing campaigns and online offerings for your real estate business during tough economic times.

    • The Most Useful Marketing Posts About Facebook November 2009

     

    A really impressive list of blog posts about Facebook gathered from Who's Blogging What.  If you are marketing your services on Facebook this is a must read.  Who's Blogging What has gathered posts on topics covering enhancements to your Facebook Fan Page, drawing a community to your Facebook Fan Page, and how to configure your Facebook Fan Page among many others. 

    While there are standard resources in the list like Mashable, All About Facebook, and DuctTape Marketing, I found a few new resources to bookmark and add to my RSS Reader.

     

    • What Small Business Website Owners Need to Know About Page Speed

     A great post from SearchEngineWatch.com's Carrie Hill on Google's new upcoming Ranking Factor

    Hill discusses her findings after using Google's Speed Checking tool.  She emphasizes the and the importance of having a webmaster tweak and test your website and make the necessary adjustments for speedy website surfing.

    Testing and improving your site for speed is an important "to do" before the holidays are over.


    Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant. If you like what your reading follow Blogging In The Rain on Facebook.

     

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Heather Fitzgerald 11/27/2009 01:12 PM
Topic:
Real Estate Sales and Marketing
Groups:
Realtors®
The Art Of Marketing You
Real Estate Rookie
Social Media Marketing
Web 2.0
Tags:
blogging
branding
real estate marketing
social web
marketing in a recession
marketing on facebook
real skillz freebies
page speed

Spam prevention
Show All Comments
Ambassador
554,125
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate
Rebecca, I really need to get with you on some consult. As always good info.
Nov 24, 2009 04:22 AM #1
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Larry,

Anytime I am here.

Nov 24, 2009 06:07 AM #2
Ambassador
2,081,567
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Nice post. .very uselful, I have Facebook on my sights for 2010 and I will stsrt uisng it more frequently .

I just read Crush It and I'm very inspired. . .thanks for posting it and happy Thanksgiving!

Nov 24, 2009 08:12 PM #3
Rainmaker
264,482
Dan Edwards 425-276-7008
Keller Williams Realty - Bellevue - Bellevue, WA

I am putting on a workshop for my small business owners on Facebook.  The link to the facebook info was great.  Thanks

Nov 25, 2009 05:00 AM #4
Rainer
173,714
Mary Jo Quay
EXP Realty - Minneapolis, MN
I Move You Home
Good thoughts, and interesting Brand Responses to recession. Real estate is years behind advertising in creative or strategy. We can't be in front of clients with the same suit we wore three years ago, our wardrobe, marketing, and response needs to mirror the market. Thanks for the clues on how to do it.
Nov 25, 2009 10:00 AM #5
Rainer
284,279
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

How do you keep up, Rebecca?  Another good post!  Thanks!

Nov 25, 2009 01:27 PM #6
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Fernando- Gary V. is great.  Glad to hear you are motivated.

Dan- You're welcome, Facebook is a platform that is constantly making changes.

Mary Jo- You're very welcome and yes it's important to take into consideration market changes and then plan your marketing strategy accordingly.

Chris- Diligence and I'm not sure I keep up, I use what makes sense:)  Thanks for your kind words.

Nov 27, 2009 05:29 AM #7
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Ask me a question
*
*
*
*

Additional Information