What’s on the BACK of your business card?

Reblogger Chris Brunner
Services for Real Estate Pros with GreatFX Printing

 

Original content by Tracie Mason

PLEASE don't tell me nothing; or that it's blank!

Business cards are one of the least expensive and cost effective marketing and advertising tools available.  Exchanging business cards is an excellent way to pass along your contact information and to gather contacts for your database.

Agents on both ends of the spectrum have shared their thoughts on business cards.  I've had agents say they use a box of 500 every month.  They hand them out like candy; they leave them on tables at the restaurant; they leave a stack at the coffee shop or dry cleaners.

Then other agents have said a box of 500 will last them an entire year.  HUH??  Who are you keeping them for, or from?  I know, I know... business cards cost money.  I just ordered 500 business cards and it cost me about $50.  You can of course spend more or less depending on full color or foil or having a message on the box, etc.  But business cards are a cost of doing business.  Period!  Exclamation point!

But handing out cards in and of themselves may or may not lead to business.  So like all marketing, you need a call to action.  Maybe the back of your card reads ‘For a complementary Market Analysis, visit www.YourName.com' or ‘For the latest home listings, visit www.YourName.com.'. 

The back of my card reads:      "Ask how a VA can help you grow your business!" and gives my web site: www.AgentAssistantNetwork.com

Maybe they'll call me or maybe they'll visit my website.  Either way, the agent will learn more about me and my business, and how I can help them with their business.

If you have to purchase and distribute business cards anyway (and you do), you might as well make the most of both sides.  Otherwise, it's just wasted space.

So, what's on the back of your business card?  If nothing, then tell us what will be on the back of your business card the next time you order.  You will begin using the backside, RIGHT? 

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Rainer
45,790
Al Wright
Affordable Canadian Home Inspections - Hamilton, ON
Have your inspections performed the Wright Way

The listing idea is great, the best way to keep the prices down is to have 5,000 fronts printed with your info it and have the printer keep these, then print the 50 or so backs as needed with the house you are marketing. Used to work in the printing industry for awhile, can you tell :-)

Dec 19, 2009 12:56 AM #14
Rainer
2,463
Michael Ferretti
Postnet - South Charlotte - Charlotte, NC

Chris - great post. I am also in the printing industry and see soooooo many clients NOT take advantage of the back of their card to save a few dollars when Business Cards are the MOST important marketing piece you have. It is that first impression you get with potential clients. Another situation we see is on the back of their card is the website of the printer they got their free business cards. Why on earth would someone want to advertise a business on their card that in no way helps them with their business only that business on the back.

We have also come across some that buy those kits to do their own cards at home. just because a person owns a printer doesnt make them a printer. It comes back to first impressions. When one goes out for a sales call or networking event we all get dressed even if it is business casual. We dont go out looking rough in an attire we would go shopping in or do work around the house but that is the impression people give when their marketing collateral looks like it was printed off a $79 inkjet printer from a big box retailer.

Best thing one can do is to visit their local printer and sit down with them and go over their marketing plans for the yr and share your thoughts. That person should walk away with some great tips that will improve their marketing and maybe save money at the same time. Al's post above is a GREAT way to save money by taking advantage of printing shells and storing them for future printing.

Dec 26, 2009 12:34 AM #15
Rainer
256,973
Kathleen Frawley
Keller Williams 916 730-4404 Elk Grove, Wilton, Folsom, Sacramento - Wilton, CA
South County Sacramento, 916 730 4404

Great Idea for a blank canvass. It's time for me to order cards...now I need to figure out the back too!

PS, love Al's listing on the back side is BRILLIANT.

Jan 06, 2010 03:37 PM #16
Rainer
36,875
Martin Rodriguez
Pacific Funding - Valencia, CA
Senior Loan Consultant

I've seen all sorts of things on the back of biz cards.  Chris I agree the most important thing is a call to action.  Not another vanity statement of why I'm the best realtor in town.   Give the recipient something that moves them to action even if they're not on the market for real estate.  The action will make your card most memorable.

Jan 24, 2010 05:56 PM #17
Rainmaker
343,836
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Great re-blog!  I often times leave the blank space to hand write, "Thank You!" and add the time I showed a seller's home.  I leave it face down on their counter or table, so they can see the Thank You first!

Feb 05, 2010 01:08 PM #18
Rainmaker
111,622
Jerry Morse
The Morse Company - Janesville, WI
BBA,GRI

Great place to promote your websites and blogs.

Jerry

 

Feb 13, 2010 12:35 PM #19
Rainer
7,027
John Richards
Informed Decisions Certified Home Inspections - Jacksonville, FL
Jacksonville Home Inspector

I put client testimonials on the back of my cards.

Feb 16, 2010 11:10 AM #20
Rainer
14,873
Laddi Dhillon
Re/Max Gold Realty Inc. - Brampton, ON

i didnt have anything there before.but now i have my home evaluation website name there

saying

 "Want to know the value of your Home?"

           www.mywebsite.com

 

Mar 07, 2010 12:06 AM #21
Rainer
37,548
Denise Pudim
Kear Realty, Inc. - Chillicothe, OH

Great idea!  I have been thinking about it too.  I am new to the business and just had my first cards made.  Do you think it is tacky to put a printed label on the back of it to promote my website or advertise free market analysis?

Mar 26, 2010 11:35 PM #22
Rainmaker
434,606
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

I like leaving the back of mine blank to write on. You have a point though, maybe I'll add a little something with room for scribbles. Thanks for the post. 

May 17, 2010 06:01 PM #23
Rainer
357,087
Randy Dodd
Rosanna's Realty - Abilene, TX
ePro, GRI, TAHS

Had a blank set. Had a set that had rentals.  Seen some with appointment times and other info...  I'm a Small business owner and thinking of putting that on the back side. But that something I should run by my Broker. I know I've received cards with ad space sold on the back side..

Not found my card yet, been thinking that, its a work in progress

May 17, 2010 06:23 PM #24
Rainer
12,864
David Cousins
Keller Williams Realty South - Calgary, AB
Keller Williams Realty South

Great post but wish there were more ideas

Jul 03, 2010 05:59 PM #25
Rainer
538
Gurminder Gill
Peel, ON

This is a great post! 

Now the back of my cards say, Do you want to know how much you home is worth?  Call

***-***-**** for your Free Home Evaluation Today or go to www. My site .com for your

no obligation quote.

 

That should work, right?

Jul 13, 2010 03:45 AM #26
Rainmaker
125,416
Kim Dove
Watson Realty Corp - Jacksonville, FL
Realtor - Jacksonville FL

I have a list of some required loan documents on the back of mine.

Jul 26, 2010 04:30 PM #27
Rainmaker
191,252
Christa Ross
RE/MAX Select Realty - REALTOR and Green Homes Specialist - Pittsburgh, PA
Helping you buy and sell Pittsburgh's Best Homes
My backside is website and mission statement, but always leave a bit of room to write on.
Aug 07, 2010 03:28 AM #28
Rainer
67,338
Kim Suecroft - Hanson
Restage Inc. - Calgary, AB

Mine lists the services we offer....Great tip....Thanks....

Oct 25, 2010 08:15 PM #29
Rainer
1,963
Thomas & Janet Griffin
Century 21 Pacesetter Realty - Barnegat, NJ
Who do you use for top quality business cards?
Dec 24, 2010 09:53 PM #30
Rainer
75,922
Doron Weisbarth
The Force Realty - Seattle, WA

I am debating whether to put a mission statement, which is a bit long, but will fit OR promote my web site (search capabilities, neighborhood info, etc). Any suggestions?

Dec 30, 2010 06:53 AM #31
Rainer
1,644
Rachel Meissner
Keller Williams - Austin, TX

Business cards certainly are the cheapest print materials out there, and they can be highly effective.  Buy in bulk and pass them out like candy.  And I like the "Thank You" suggestion mentioned above!

 

 

Aug 26, 2011 06:34 AM #32
Rainer
54,411
Eva Beshears
Murney Associates, Realtors - Springfield, MO
Realtor for Springfield, MO Area

Hate to admit it, but my cards are blank on the back, however I'm ready to order new cards and have seen some great ideas here of what I could put on the back.  Thank you for an awesome post and great ideas.

Eva Beshears

Oct 29, 2011 05:20 PM #33
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Chris Brunner

GreatFX Printing
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