PLEASE don't tell me nothing; or that it's blank!
Business cards are one of the least expensive and cost effective marketing and advertising tools available. Exchanging business cards is an excellent way to pass along your contact information and to gather contacts for your database.
Agents on both ends of the spectrum have shared their thoughts on business cards. I've had agents say they use a box of 500 every month. They hand them out like candy; they leave them on tables at the restaurant; they leave a stack at the coffee shop or dry cleaners.
Then other agents have said a box of 500 will last them an entire year. HUH?? Who are you keeping them for, or from? I know, I know... business cards cost money. I just ordered 500 business cards and it cost me about $50. You can of course spend more or less depending on full color or foil or having a message on the box, etc. But business cards are a cost of doing business. Period! Exclamation point!
But handing out cards in and of themselves may or may not lead to business. So like all marketing, you need a call to action. Maybe the back of your card reads ‘For a complementary Market Analysis, visit www.YourName.com' or ‘For the latest home listings, visit www.YourName.com.'.
The back of my card reads: "Ask how a VA can help you grow your business!" and gives my web site: www.AgentAssistantNetwork.com
Maybe they'll call me or maybe they'll visit my website. Either way, the agent will learn more about me and my business, and how I can help them with their business.
If you have to purchase and distribute business cards anyway (and you do), you might as well make the most of both sides. Otherwise, it's just wasted space.
So, what's on the back of your business card? If nothing, then tell us what will be on the back of your business card the next time you order. You will begin using the backside, RIGHT?