Did You Know...
The average American consumer is exposed to at least 5,950 advertising or promotional messages in a week, according to a study in the Texas A&M University digital library.
I see loan officers grow frustrated with their marketing responses. With a lower response rate, overtime loan officers slow down, and sometimes stop marketing themselves altogether. With so much advertising competition SCREAMING for our clients attention, how can you get noticed?
To counter this advertising overload, the most successful advertisers in the country are shifting their advertising strategies in an attempt to boost the effectiveness of their ads.
Have you considered using MySpace to promote your business? Like most people, I used to be under the impression that MySpace was more of a college-dorm underground party marketing approach. However, the MySpace craze is growing in popularity among businesses and has changed my mind.
Entertainment properties, especially musicians and movies, have embraced this marketing tool and they're doing it right. For instance, Walmart, Jack In The Box, Nike, and many other companies have climbed aboard. Social networks are an attractive target for brands because of their extensive reach. MySpace had nearly 45.7 million unique visitors last month alone, with users spending an average of nearly two hours on the site at a time, according to Nielsen//NetRatings. It might be time to consider using MySpace to grow your business.
I advise creating a polished but fun MySpace site and using your page to help clients get to know you. You can advertise your page on your marketing efforts such as business cards, brochures, and more. It provides a low-pressure platform with HUGE opportunities to sell value and a personal touch to your business.