Real Estate Prospecting - Turning Cheese into Soul

Education & Training with Sell with Soul


It's that time of year where thoughts turn to holidays and business plans. What to do, what to do in the new year to make it better than this last one?!

It's awfully tempting to seek comfort in traditional prospecting methods that have worked (?) for decades. Even if it sounds ghastly to you to knock on doors, call up perfect strangers or pester your friends for referrals; even if your bank account can't really handle an expensive mailing or advertising campaign, you figure... "heck, if it's good enough for so-and-so, it's good enough for me!"

Trouble is, and you know this deep inside, these traditional methods are cheesy. Uncomfortable. And increasingly ineffective as consumers tire of being marketed to. Combine your obvious discomfort in implementing cheesy prospecting methods with the general public's weariness of said methods... and what you have is a colossal waste of your time and money. Neither of which many of us have in great supply these days.

So, what to do instead? How can you, as I very cleverly just coined, Turn Cheese into Soul?

Over the next several episodes, I'll tackle some of the most popular "traditional" prospecting methods (like Expired listings, FSBO's, Open Houses & Internet leads) and show you ways to make them work for you ...without selling your soul to do so. ... yep, it can be done!

Sneak peak - all my Cheese-to-Soul advice will center around stepping out of the Numbers Game of prospecting - to approach your prospecting with a Quality over Quantity mindset...

Stay tuned!


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Ryan Shaughnessy
PREA Signature Realty - - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Jennifer - Looking forward to the series... We don't do the traditional prospecting methods... so I am curious on your take on how to make the old prospecting methods work in the new world.

Nov 30, 2009 12:41 AM #2
Shana Haugen
Century 21 - Gold Key - Fargo, ND

Yes!  I am excited for this series.

Nov 30, 2009 02:00 AM #3
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

Quality OVER quantity... now THAT is a concept everyone should be able to get into... people are NOT just prospects to be marketed to........ I am waiting with baited breath, Jen....


Nov 30, 2009 03:50 AM #4
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

H, Jennifer. I've learned alot from reading your posts and I'm constantly amazed at how you put a new twist on old concepts. Looking forward to this....thanks!

Nov 30, 2009 04:35 AM #5
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Jennifer,

You always catch our attention with your I for one will stay tuned!

Nov 30, 2009 05:34 AM #6
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Count me in......can't wait to see how you can make this un-cheesy. :o)

Nov 30, 2009 06:11 AM #7
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

I love your use of the word Cheesy!  Sounds like a great idea, after all the definition of insanity: Doing the same thing and expecting different results!

Nov 30, 2009 07:43 AM #8
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Jeez - guess I better think of something clever to say...

Nah - I've had this on my mind for quite awhile now... thanks for your interest!

Nov 30, 2009 08:01 AM #9
Adele Irving - Easton Area Homes
Prudential Patt, White Real Estate - Easton, PA

I look forward to your series. 





Nov 30, 2009 08:06 AM #10
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

Sounds interesting. I'll need to follow your tips in your next blogs!

Nov 30, 2009 09:33 AM #11
Lee & Carol Barbour, REALTORS
Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA and Copperhill TN - Murphy, NC
Mountain Living Team in Murphy NC and North GA

Really looking forward to your series :)

Nov 30, 2009 12:15 PM #12
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Sounds good.

Good luck and success.

Lou Ludwig

Nov 30, 2009 02:03 PM #13
Dena Stevens Coriz
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004

On the edge of my seat!

Nov 30, 2009 10:02 PM #14
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Everyone's waiting with baited breath...LOL...looking forward, as always, to this new series.

Nov 30, 2009 10:42 PM #15
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

I know, I know... caffeine's kicking in, so I'll get it on soon! Susan - your insights are ALWAYS welcome...

Nov 30, 2009 10:50 PM #16
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Christa Ross
RE/MAX Select Realty - REALTOR and Green Homes Specialist - Pittsburgh, PA
Helping you buy and sell Pittsburgh's Best Homes

Thanks Jennifer. I just signed on with you SWS program so I look forward to hearing more.

Dec 01, 2009 01:59 AM #18
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent



You have my interest peaked. I looked forward to what is to come.


Matt Naumann

Dec 01, 2009 10:55 PM #19
Jill Carlson
Park Co. Realtors - Fargo, ND

I'm a big fan of SWS so I look forward to this series. I haven't been disappointed yet!

Dec 03, 2009 01:32 AM #20
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Lead generation is the fuel for the engine and Prospecting is a key ingredient in Lead Generation!

Dec 04, 2010 03:32 AM #21
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Author of Sell with Soul
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