It's that time of year where thoughts turn to holidays and business plans. What to do, what to do in the new year to make it better than this last one?!
It's awfully tempting to seek comfort in traditional prospecting methods that have worked (?) for decades. Even if it sounds ghastly to you to knock on doors, call up perfect strangers or pester your friends for referrals; even if your bank account can't really handle an expensive mailing or advertising campaign, you figure... "heck, if it's good enough for so-and-so, it's good enough for me!"
Trouble is, and you know this deep inside, these traditional methods are cheesy. Uncomfortable. And increasingly ineffective as consumers tire of being marketed to. Combine your obvious discomfort in implementing cheesy prospecting methods with the general public's weariness of said methods... and what you have is a colossal waste of your time and money. Neither of which many of us have in great supply these days.
So, what to do instead? How can you, as I very cleverly just coined, Turn Cheese into Soul?
Over the next several episodes, I'll tackle some of the most popular "traditional" prospecting methods (like Expired listings, FSBO's, Open Houses & Internet leads) and show you ways to make them work for you ...without selling your soul to do so. ... yep, it can be done!
Sneak peak - all my Cheese-to-Soul advice will center around stepping out of the Numbers Game of prospecting - to approach your prospecting with a Quality over Quantity mindset...
FREEEEE Rookie-to-Rookie Teleseminar on Saturday Morning, December 5th