Are you a Realtor that your clients have to endure? Helping my senior citizen mom purchase a car this weekend was quite a reminder about people in sales. The experience at the different dealerships seemed to have a theme.
OLD SCHOOL - The slick haired, fast talking, patronizing, cigarette smoking HIGH pressure sales person (sorry guys, usually men). He greeted us at the car, started bonding (he thought) immediately by asking us personal questions which were very off putting. He told us his story about needing to buy a car himself and if he just won the contest and sold enough cars, he'd win (all about me). He treated my 80+ year old mom like she was a fragile idiot who couldn't make her own decision, bending down when he talked to her and speaking at her softly like she was a child. He said things like "I think you need an automatic because your hands don't work so well when you get older or you can't get into a car this big?" (patronizing) It took forever for him to ask her what she wanted and when he did, didn't listen to the answer. Then said as we walked in to see the manager about the "best price". "Now don't get mad at me, my manager makes me do this" (blame others). ERGHHH you get the picture. We left irritated, and even if we LOVED the car, would have wanted a different salesperson to get the credit. He was something we had to endure to get through the process.
There are real estate offices like this too, you know who they are...there is one in every community. They haven't changed their clothes or photo or methods since they got their license years ago. They don't believe in education or designations as they think "experience" counts for more. They try to make you FIT a property rather than find one that you feel fits.
Do your clients have to endure YOU?
Is it all about you?
Do you treat the client like they don't know what they want or need?
Are you patronizing?
Do you blame others for your mis-steps?
http://www.buystagesell.com
Realtor, Diablo Realty, Walnut Creek, California
Contra Costa County Realtor for over 30 years.
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