What do consumers want?
You wonder this often if you work in the Building Industry. And if you do, you probably answered: More square footage for less money.
Sure, McMansions are on their way out---but the basic 3000 square foot home is still extremely coveted.
In my recent experience, consumers entering the market at this time care only about a "Good Deal" and that is defined exclusively by price per square foot. Given the choice, many would sacrifice energy efficient windows and heating components for granite countertops and a three-car garage.
Is this typical? Is this national? With the major media markets playing up energy efficiency and Green-I wonder if the general populace is also on-board, or fairly apathetic to the cause in general.
Mark Laliberte, GENIUS EXTRAORDINARE on Sustainable Building Practices quoted this stat: that in 2003 in the US, we spent 33% of our total annual expenditures on our homes (mortgages, property taxes, maintenance, repairs, utility costs, etc.). How much MORE are we spending in 2010? And do those facts bring a buyers perspective into line with the market or not?
These are questions I'd desperately like to answer. I'm contemplating an "official" green designation---but wondering if people care enough to warrant the cost. I already believe in Sustainable Building Practices and preach to every buyer I service the glories of a well-built home for the generations. So tell me, Realtors, Buyers and Builders: What do you REALLY think about Green?
What do consumers want?
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