Keep it simple, stupid; or, the more polite version, keep it simple, salesperson. Or, keep it short and simple. This has been an instruction to teach salespeople to avoid unnecessary complexity with prospects. The simpler the salesperson can make the decision for the prospect the more likely they are to take action. It makes complete sense. Violating this principle is the reason most Agent Business planning does not stick. Here's a radical thought. Any business plan that can't be created in less than an hour is unlikely to be implemented. Take one hour by the clock to complete a plan for 2010 as if that is all the time you have; as if that is the plan that has to guide you for the year. And it has to be done in one hour. Whether you complete your plan in that hour or not; that sharp focus motivates you to create a better plan because of its simplicity. Keep It Simple & Succeed.
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