I'm going to make your next web site a Google Success.
During the month of December I'm going to walk you through the building of a simple web site to promote you as the right real estate agent for a neighborhood or subdivision you work in. I can't guarantee that you will be Number 1 in Google search results. On the other hand, if you work along with me you should succeed in getting a top page result for your site.
This is a hands-on, doing it now project.
This is not about reinventing your corporate web site, your IDX feed, or your ActiveRain blog. This project is to create a tightly crafted and specific web site for one purpose; to make you the most visible agent when people search for information about a specific neighborhood. From now on, I'm just going to call it your "farm", but it can refer to a small town, a neighborhood of a big city, or a complete subdivision. What you choose to focus on is up to you, but start thinking of it as your web farm.
You will be building a real web site...yourself
Here's what we're going to do:
Step 1. Pick a farm
Step 2. Register a domain name with hosting
Step 3. Build an SEO optimized small site
Step 4. Creating optimized HTML (cookie cutter templates make it easy)
Step 5. Adding Pictures
Step 6. Links to your other sites
Step 7. Announce your site on ActiveRain
Then we sit back and check your Google ranking. You can also have fun and check your site on an iPhone or other mobile web browser. It will be one of the cleanest web sites you'll find on your mobile device.
There are a lot more bits and pieces we'll look at along the way.
- Photo editing software
- File Transfer software
- HTML editors
There are many tools in each category. I will make some recommendations for free software that you can use, but if you have commercial software or other favorite packages, by all means use them. This is going to be a process that assumes you have few tools at your disposal.
So, I want the brave and willing to step up in comments and commit to building a simple web site for themselves. This is going to cost you less than $20 and will be your tool for as long as you want to pay for hosting. For those who are in their second or third or fourth agency, think about the power of having your own site to take with you wherever you go. For everyone who has been intimidated by HTML and SEO and the web, this is your chance to dip your toe in the water in a highly supportive environment. All you have to lose are your mental chains. So sign up and start thinking about your farm. We start with Step 1 on December 1.
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