You Have Facebook and Twitter Accounts - So You're Using Social Media, Right?

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You Have  Facebook and Twitter Accounts - So You're Using Social Media, Right?

Maybe, but maybe not. The questions becomes - are you getting results? How you use social media is almost as important as whether or not you sign up for an account.

Working Out at the GymI've heard Social Media being compared to having a gym membership. Once you have a membership you've taken the first step to getting fit. But if you don't work out on a regular basis, you won't see the benefits. There are also strategies you can use to maximize your time at the gym and improve your results.

The same is true for social media.

Social media isn't a magic bullet and having profiles on all the sites won't make you an overnight success. The value of social media comes over time as you engage people who are interested in your message.

Here are some ways to improve your results with social media:

1.) Have a strategy that includes what you want to achieve with social media, what tools you will use, and how you will measure results. Make adjustments as necessary. Social media is more of an art than a science and each industry, business, and individual are different. You may need to make more than a few tweaks to find your stride.

2.) Choose the Right Tools - Do your research and determine which tools will work best for you and your business. Where are your customers online? You might not want or need to be on every site out there. Focus your efforts where you will get the best results.

3.)Listen First before you jump into any site, this will let you get a feel for what's acceptable and what's not, every community is different. Also, make sure you understand a site's Terms of Service as some have restrictions on how you can promote your business.

4.) Personalize and Humanize - No one wants to talk to a logo, social media is about people and interactions. Don't be afraid to share information that shows you are human, it will make you more approachable to your follows.

5.) Engage - Provide value and don't be spammy! You might be excited about your product or service but no one likes a non-stop sales ad. Provide relevant information but more importantly, interact and engage with your followers. Make sure your social media conversations are a Dialogue, and not a Monologue!

The main thing is to just get out there, ease into it if you need to but start working that social media muscle.

This article also appears on our Social Media Blog.


Re-Blogged 1 time:

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  1. Laurel Stone 12/01/2009 03:23 PM
ActiveRain Community
Blogging & SEO
The Art Of Marketing You
The Lounge at Active Rain
Social Media Marketing
AR Twitter Users
social media

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Taylor Shults Philley
Austin Realty Firm - Austin, TX
Broker, Realtor , GRI

These are all great points. I find myself posting so many links to articels on my Twitter that I realize I look like one of those 'bots' sometimes. I must remember to be personal!

Dec 01, 2009 02:10 AM #12
Vanessa Stalets
RE/MAX Elite - Brentwood, TN
REALTOR, Brentwood TN Homes, Real Estate

Someone in AR recently wrote a blog about being personal or business oriented in social networking and I feel that both are needed. Some personality is essential.

Dec 01, 2009 02:20 AM #13
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Your point #1 - have a strategy - is missing for lots of people. I think after listening first, developing a strategy should follow next. That's what I'm working on, at least.

Dec 01, 2009 02:45 AM #14
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Agreed- just being "on" Twitter and Facebook doesn't do anything for you if you are not actively participating.

Dec 01, 2009 03:02 AM #15
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Excellent Post and great advise.  I do not use my Facebook as well as I should, part of it is lack of time.

Dec 01, 2009 03:51 AM #16
Debora Proctor, e-Pro
RE/Max Sauk Valley - Sterling, IL

You're so right.  I have a collection of the cookbooks, and Gym tips as well. All to no avail.  To adapt the words of Saul Klein.  The best program you can start is the one you will use.  Thanks for the reminder.

   Deb Proctor, Re/Max Sauk Valley, 110 Lyn Blvd, Sterling, Il 61081



Dec 01, 2009 04:33 AM #17
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

Great advice!  Well thought and put together.

Dec 01, 2009 05:23 AM #18
Marian Pierre-Louis
Fieldstone Historic Research - Medway, MA
Metrowest Boston

I am just jumping into social media for real estate.  I have used it successfully for another business but it feels very different with this one.  All of your suggestions are good ones.  The hard thing, like with anything, is putting them to good use.  Great post!  -Marian

Dec 01, 2009 08:25 AM #19
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Kevin and Monica I like your analogy to the gym...that is spot on!

Dec 01, 2009 08:51 AM #20
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Kevin & Monica - I attended a seminar today on the Power of owning your own Corporation, by Rich Dad's Robert Kiyosaki.  It talked so much about having a belief, making a plan, and acting on that plan.  You are talking about the same kind of strategy.

Dec 01, 2009 09:40 AM #21
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

I like your comparison of it being similar to a gym membership.  Using it correctly and not allowing it to become a time sucker is also important.

Dec 01, 2009 03:45 PM #22
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

You made some really good points about social media.  I cannot possibly keep up with all of the good social media options out there so I am settling for two or three and trying to concentrate on them, but I do spend most of my time on AR.  I think I am addicted and I need to learn more about Twitter!

Dec 01, 2009 04:27 PM #23
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

I liked your point about going to a website and "Listening" to how the media works, how people respond and react using the tool. I know I'm guilty of jumping into a couple sites that now I figure are not worth my blogging time. Thanks for the blog on this topic.

Dec 01, 2009 05:03 PM #24
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Exactly! Because I can't possibly work out on a regular basis at all these various sites -- Twitter, Facebook, ActiveRain, LinkedIn, Merchant Circle, etc. -- I have chosen to focus on ActiveRain because I love the lack of spam and the very Pleasant, Polite, Positive, Personable, and Professional people here.

Happy December!

Dec 01, 2009 06:08 PM #25
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I think social media might be making data base drip campaigns obsolete !!!!!!!!!!!!!!!!!!!!!!!!!!

Dec 01, 2009 09:58 PM #26
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

I do only Active Rain, and I spend so much time on it, that it kills any idea of going outside of AR. But them, I get 70-75% of my business from AR, that I am not sure it even makes sense.

Do you really need to be everywhere or it is better to be very selective?

Dec 02, 2009 08:21 AM #27
Dennis Puckett
Adams,Cameron & Co. - Deland, FL

Good post. Great analagy. I guess I need to work out some more. Thanks for the shove.

Dec 03, 2009 03:54 AM #29
Gerry Khatchikian
Red Lodge, MT

Kevin and Monica,

Great tips and another well written post!   Like Russell and Jon, I am mainly active on AR.   It is the best gym for the mind!  :)

Dec 03, 2009 04:53 PM #30
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

I do like Activerain better than any other - I am also on Facebook and Twitter --- I hope I learn how to do more with them!

Dec 04, 2009 12:13 AM #31
Anna Howard
West USA Realty - Ahwatukee, AZ

Monica & Kevin, great post!  Excellent advice on the 'listening' tip.  Kinda like jumping rope...catch your rhythm and then jump in!

Dec 05, 2009 03:58 PM #32
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