Realtors® Please Stop with the New Listings!

Mortgage and Lending with Canopy Mortgage, LLC NMLS 124492

New Home ListingIt has occurred to me recently that a vast number of Realtors® love to post their listings here on ActiveRain. This is clearly evident when looking at the ActiveRain Blog Dashboard. Sometimes listings will fill the entire time line.

What is even more disturbing is the fact that I have see many agents mark their blog posts as Members Only.

This begs me to ask the question to all those Realtors® that only post their new listings as to WHY? Please don't get offended, but could you create a blog that is more than just a republication of your new listing.

I have read and commented on over 600 blog posts. I know that is not much and that it is just a tiny number compared to the Ambassadors and power users, but my gut dictates that sometimes the agents just do it for the points.

I personally enjoy learning more about you as an individual and the listings just DON'T do it for me. Furthermore, based on my limited experience on ActiveRain much of the interaction here is peer-to-peer and not business-to-consumer.

So here is my holiday request. Realtors® Please Stop with the New Listings!


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FEATURED Blog Posts on ActiveRain: 

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Like what you see? Fantastic! I welcome your connection at any of these online communities.                        

Looking for more specific real estate and mortgage advice for Northwest Indiana and/or the greater Chicago land area please visit my Welcome Home NWI website at

Need more expert advice? Call, text or email. Contact James Barath at GVC Mortgage, Inc.

Comments (184)

James Lyon
Vista Pacific Realty - Sacramento, CA

I dont really see anything wrong with people posting their listings on here if they would like. You dont need to read them if you dont want to but it can be good exposure for the listing.

Dec 02, 2009 04:39 PM
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

I so agree with you James.   I hate seeing them on AR, wrong place to post  a listing I think . Judging by the many comments above it's the consensus!!

Patricia/Seacoast NH

Dec 02, 2009 11:21 PM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

Hi, James. I want to side with all the commenters who feel that Active Rain is the perfect place to post listings. I try to intersperse mine with Localism articles, to give my customers a feel for my area and a sense of who I am and what I do, and posts about Members Only issues that I feel strongly about but I can't understand why a realtor would not put this wonderful TOOL to good use!

Dec 02, 2009 11:46 PM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Is AR just for real estate professionals to talk to other real estate professionals or is it supposed to serve a wider purpose?  If it is the former, then you are right.  Listings do not belong on AR.  If AR is creating a platform to reach out to the consumer, then listings are appropriate for posts. 

I do post my listings, but I put them on Localism and I check the box that asks "Is this a listing".  That's it.  I don't put my listings in any of the AR Groups.  We all know that is verboten. 

However, if my AR blog just consisted of Localism posts, AR members would be bored to tears, no one would comment on my posts, and AR would be a lonely place.  I try for a balance of Localism posts and AR community posts.  I don't aways achieve this balance because the Google juice from Localism posts is so compelling.

Dec 03, 2009 01:11 AM
Mayra Espinosa Realtor San Mateo Pacifica Homes
Mayra Espinosa Broker- Realtor | Call 650-996-8961 - Pacifica, CA
San Mateo County Real Estate | Buy | Sell | Invest

Hello James,

Sorry, but I love posting  my listing at AR, because of the exposure. We post listing for the consumers not for AR members, but we love their comments. There is so much to read at Active Rain, that don't have to read them.  My recommendation  to you is that should avoid them. Thanks

Dec 03, 2009 02:22 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

James, with all the comments above, you got your point across


Dec 03, 2009 03:06 AM
Gary Swanson
Century 21 Harris & Taylor - Grants Pass, OR

Using ActiveRain to post listings is working much better for me than just using the MLS.  You can get so much "google juice" with ActiveRain blogs.  Having another outlet to post listings in one of the reason I joined ActiveRain.

Dec 03, 2009 04:02 AM
Dennis Puckett
Adams,Cameron & Co. - Deland, FL

Very interesting...

Dec 03, 2009 04:04 AM
John J. Woods
Big Dog Press, LLC - Winder, GA
Going where no man has gone before - wouldn't you?

Even as an investor I find the listings in the "blogs" section annoying and distracting.  I hate having to wade through them when I'm looking for character & content.  Especially when the vast majority of them are in areas in which I have little or no interest as an investor because they are 'geographically undesireable'.  I would have to spot an extremely good deal to jump into unfamiliar territory with the necessary investment of additional time & energy.  I would rather find an interesting realtor who displays a quality of character in their blog posts &/or comments and who is already familiar with that area so they can present me with the deal and all of the attendant, relevant data.

Why not just have a separate section just for listings?


Dec 03, 2009 06:36 AM
James K Barath, CMPS
Canopy Mortgage, LLC - Crown Point, IN
FICO Pro, Certified Military Housing Specialist

Christine - I think I have heard that at least once. hehe

Ryan - Thanks for the comment and for not bashing me over the head.

Lana - Ah! I'm blushing. Glad you came back and that you are able to laugh.

Debe - I personally know Grace and we all know that there is a lot of static on social networks everywhere. Thanks for coming back.

James - It's all good. If done properly, lisiting on ActiveRain can garnish more exposure than traditional websites.

Patricia - If you are agreeing with me, you are in the minority. Not sure if you're brave or crazy. LOL

Gail - Wow! You stumped me with the word verboten. I think I'm in love. haha Thanks for keeping an open mind and providing other areas of interest. :p

Mayra - As much as I try, "Avoidance is Futile!" haha

Ty - I would say that everyone has had a chance to share their opinion. Thanks for stopping by.

Gary - ActiveRain is better than the MLS? Go figure.

Dennis - Do you care to finish your statement?

John - That is the beauty of blogging. Each and everyone can share whatever they choose to share to those who are willing to read. Thanks for sharing your thoughts.

Dec 03, 2009 09:29 AM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I think it's an SEO move for these agents to post their listings. I am sometimes intrigued by what tools and methods they use to promote their listings to see if I can pick up any good marketing ideas for my area or my listings. Good Leadning Experience!

Dec 03, 2009 09:33 AM
James K Barath, CMPS
Canopy Mortgage, LLC - Crown Point, IN
FICO Pro, Certified Military Housing Specialist

Cheryl - Glad you found your way to my blog post. Hope you were able to pick up a tip or two.

Dec 03, 2009 02:20 PM
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

I read the featured from the newsletter and then go to groups.  I don't see a listing unless it's featured.

Dec 03, 2009 03:58 PM
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

It makes perfect sense to post listings on AR, but why would anyone post them "members only"?

Dec 04, 2009 02:31 PM
James K Barath, CMPS
Canopy Mortgage, LLC - Crown Point, IN
FICO Pro, Certified Military Housing Specialist

Mike - Make sure to dive into the non-featured blog posts as that is where some of the real exciting stuff shows up.

Jenny - If you have a day or so you are free to read all the comments as several members had a definitive answer to mine and your question. Make sure to head over to my latest post to learn How to Climb Mount Google for Free in 5 Minutes.

Dec 04, 2009 02:46 PM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

James....Just ran across this post.....I like you info...but I always post my listings to AR....I agree you should never do it to members only....I also think it's good to put a lot about the area in your it's more that just about the one subject! I do enjoy reading your post! have a great day!

Dec 04, 2009 10:56 PM
Dan Haggerty

something to consider ?????

Dec 05, 2009 12:41 AM
James K Barath, CMPS
Canopy Mortgage, LLC - Crown Point, IN
FICO Pro, Certified Military Housing Specialist

Rob - Definitely agree with adding more content about the area of the listing. I have actually seen some posted listings here on ActiveRain that did not even denote city or state. Huh!?!

Dan - Not sure if that is a good thing or not. LOL

Dec 05, 2009 02:16 AM
Steve Dalton
219-465-8352 - Valparaiso, IN
Northwest Indiana Home Builder

You got a good run out of this post James, well done.  It would appear many people missed your point, but they did aggressively defend their rights to write about listings wherever and whenever they choose.  The google-juice for a listing is pretty solid, as you newest post shows, but I found for me personally the people I met here in the Rain became more important even than the SEO.



Dec 05, 2009 06:00 AM
James K Barath, CMPS
Canopy Mortgage, LLC - Crown Point, IN
FICO Pro, Certified Military Housing Specialist

Steve - I'm with you. At the end of the day, it is the people that I've built relationships through ActiveRain that will endure. Talk with you soon.

Dec 05, 2009 01:10 PM