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Realtors: Are You Marketing to Women?

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Services for Real Estate Pros with Home Tips for Women

I was inspired this morning to write an article to encourage more women to buy their home, as 20% of home buyers are single women. In reviewing the Joint Center for Housing Studies at Harvard University, report on Buying For Themselves: An Analysis of Unmarried Female Home Buyers in June 2006 ... I found a very interesting fact that I wanted to share with my friends at Active Rain.

I was really surprised to find that single women are lease likely to use the Internet to purchase a home. That means realtors need to do some focused networking at events where there is a high concentration of women. "Women home buyers, according to anecdotal evidence, are highly loyal to professionals they feel helped them successfully navigate the home buying process, and more likely to recommend those professionals to their friends." according to A House of Her Own”, Mortgage Banking, June 2005, p. 61.

Want to read my article? Single Women Home Buyers summarizes what I learned in the Harvard report.

Good luck to all those realtors who help women find the home of their dreams and use the current tax credits!

Tina Gleisner

...Founder of the Association of Women Home Owners

...President, My Handyman of Southern NH

 

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Meet Tina Gleisenr, founder of the Association of Women Home Owners ... www.HomeTips4Women.com Tina Gleisner, from handyman to home owner advocate and founder of the Assn of Women Home Owners

Tina Gleisner, Founder and Home Owner Advocate
Connecting Home Owners & Home Professionals

Home Owners Library, HomeTips4Women.com

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Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Hey, I hadn't thought of this but I think you have a good point.  I agree that it's the woman, for the most part that will get you name out there.

Patricia/Seacoast NH

Dec 01, 2009 11:29 PM
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Patricia, It's too easy to continue using our views of the way ... the world used to be, and not easy to keep learning how it's changing. What's surprising, and then maybe not is women wanting to work with someone, I hope to make sure they take the right steps in making what for many will be one of their biggest decisions ever.

Dec 01, 2009 11:40 PM
Jill Schmidt
Aurora, CO

Tina, Yes - Networking is a key.  Thanks for the data on this important market segment.

Dec 02, 2009 01:31 AM
R. Greg Osmond
Sutton Group-Capital Realty Ltd. - St Johns, NL
MBA, Red Maple Realty

Hi Tina,

Interesting article you wrote on the significance of women buyers.  Women buyers are great to work with.  I find them able to make decisions very quickly and independently.  I really like working with them.   

Dec 27, 2009 11:41 PM