Relationship marketing is the process of building business by nurturing existing relationships and turning clients into "Raving Fans." Not only will these referral sources continue to hire you, they will highly recommend you to others. You can also continually mine their resources to develop warm leads and tangential opportunities.
As Real Estate professionals it is our responsibility to Keep relationships strong. It is important for us to make a cultural paradigm shift and establish that relationship marketing is paramount to the success of our business.
During this difficult time, many professionals are focused on making money rather than Keeping Relationships Strong. This business is a marathon not a sprint!
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