More SEO Myth Debunking

Services for Real Estate Pros with Smart Media Creative Solutions

I'm still seeing some rather obsurd SEO advice on the web. Here are two direct quotes from a fairly well respected web design blog, and they are fairly common beliefs about SEO that are just wrong.

“You’ll already get a slight increase in rankings from a validated site, without even taking content into consideration.”

If you watch this video you’ll see that around 1:30 Google’s spokesperson very clearly says there is no boost whatsoever for having a validated website:

Your Tube Interview with Matt Cutts

“Flash websites are pretty much ignored by Google.”

According to an article about flash on google’s blog they do read flash content.And are actively working with Adboe to improve flash content indexing.

A better statement would have been “Poorly designed flash sites are invisible to Google” if you convert text to shapes in flash, then yes, your site will become invisible to Google.

Another common misconception about SEO is that the most important factors are on-sight optimization, and that simply is not true. On-site optimization only helps Google know what your website is about. If you want to rank higher, more important factors are the quantity of in-bound links and the nature of the websites that are linking to you.

I hope this helps you real estate webmaster out there in your endeavors. Thank you.

Comments (14)

Suzy Morris
The Morris Team - Carlsbad, CA

Thanks for posting this.  There is so much confusing info out there.  As for the Flash sites - I think it's the visitors who are more turned off by them than google. 

Dec 02, 2009 01:11 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL

That may be true for you, but as web marketing professionals we have to take off our "own personal preference" hats and put on our "what is going to be more effective" hats.

About a month ago I uploaded an all flash redesign for our marketing company website. Traffic has increased 200 percent since the same time last year, and average time spent on the site has increased 98%. So I think it is safe to say that our audience likes the flash site better.

Dec 02, 2009 01:22 AM
Alexandria Virginia
Featuring Susan Craft, CRS, REALTORĀ® - McEnearney Associates - Alexandria, VA
Real Estate Editor

Bravo.  Yes, there are too many "experts" that have no clue what they are talking about.

Dec 02, 2009 03:34 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL

Thank you. :)

Dec 02, 2009 03:40 AM
Betty Knowles
Southwest Missouri Realty - - Springfield, MO
TeamKnowles REALTORSĀ® - Springfield MO Real Estate

Our website has a flash header, but the rest is code.

Dec 02, 2009 04:55 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Robert - We can never get enough good SEO info, especially if it's from an authority like Matt Cutts. Thanks for the link!

Dec 02, 2009 05:01 AM
Carol Clay
Looking Glass Realty - Brevard, NC
Broker/REALTOR, Brevard NC Real Estate Specialist

Thanks - Now that things have slowed down around here, it's time to get up to speed on the latest SEO stuff. Interestingly, in this group, some of the featured posts are from 2007. I'm thinking things have changed since then...ya think?

Anyway...if inbound links are so important, how do you go about getting them?


Dec 03, 2009 03:20 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL

There are many places that can be potinetial link sources. Many of them come from social media websites. If you are interested in having my company help you create and execute a link building campaign, we would be happy to discuss this with you in more detail. We typically can generate between 150 to 200 links to your website from relevant websites in one campaign.


Shoot me an email if you're interested. Thanks.

Dec 03, 2009 03:41 AM
Chris Brunner
GreatFX Printing - Springfield, MO
GreatFX Printing

Hi Robert, while I completely disagree with the comment "... without even taking content into consideration." I do think that your website SHOULD be validated.  Not validating your site is a shortcut and is another door open for failure.  There is no magic SEO  bullet, but every little bit of goodness helps.

I started a new group called SEO Bootcamp.  I would love to have you join and include this post there.

Dec 04, 2009 06:04 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL

I'm not saying you shouldn't validate, it doesn't hurt anything. I'm just saying, no one should say it will help you rank higher because Google has officially said it won't.

I joined/posted to your group. Thanks for the invite.

Dec 04, 2009 06:20 AM
Tere Rottink
CoastalVa Realty Inc - Virginia Beach, VA

Robert, I visited your site and was curious to know if your actual conversion has increased from your previous website.  Tere

Dec 15, 2009 11:10 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Hi Robert, thanks for posting this - I am always wanting to know more about SEO for the express purpose of not being hoodwinked again by any SEO companies. And here you are giving an example of a company who is either ignorant themselves (good possibility) or trying to intimidate consumers into using their product.

Are you talking about CSS vs. html? Is that what you mean by validating? Anything that will make your site's sppearance consistent across the internet is very valuable - whether or not Google notices.

Dec 28, 2009 01:43 PM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

You havejust pointed out the main problem with SEO...and that it is a moving target.


Feb 05, 2010 02:36 AM
Troy Funk
Allison James Estates & Homes, Sarasota 941-957-3737 - Sarasota, FL
Broker / Associate

How do you validate a website ... What does that mean?  Very interesting discussion.  Thanks for sharing

Jun 02, 2010 03:08 PM