This recession has a bright spot. One of the things I really appreciate is that I'm not getting deluged with real estate agents' calendars for 2010. You know the kind, filled with stunning homes that only a millionaire could afford and imprinted with the agent's contact information. I got one from my mortgage broker but that was it. Thank goodness!
These calendars always go straight into the recycling bin and I've never understood why so many agents normally send them out.
If I've bought or sold a house with you, then a calendar is kind of an insulting gift. Kind of like the Starbuck's Christmas salt and pepper shakers I got from one agent who had made over $30,000 in commissions with me that year. They're so bad I wouldn't even consider re-gifting them.
Now, don't accuse me of being ungrateful. I don't expect gifts and do appreciate a thoughtful gesture. But I digress.
My real point is, if you're going to spend money on marketing, which is what year-end calendars really are, then think outside the box and stop doing what 95% of other agents do. It doesn't mean it's a smart strategy!
I'm curious what real estate agents and others in this industry think about sending out calendars to prospects and clients at Christmas. Are you still doing it this year? Have you ever had a client say, "I called you because I see your name every day on the kitchen calendar."? Has anyone done anything different?
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
A compulsive home buyer, Debra Gould took her passions for real estate and decorating and turned it into an internationally recognized home staging company featured on CNNMoney, MoneySense, HGTV, The Wall Street Journal and more. Since 2005, she's been teaching others how to become successful home stagers in the Staging Diva Training Program. Debra's latest book is the Home Stager's Guide to Twitter: Building your home staging business one "tweet" at a time.