Why You Must Hire a Stager!

Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582


and view your house through a different set of eyes.  A home stager will determine and draw up a plan to make and show your house to be more appealing to prospective buyers.

2.  A home stager will use experience to make your house ready to sell  in the current real estate market.  A home stager will plan to maximize the best features of the house and to maximize space. A home stager will be staging to show the purpose of each room,  (for example a dining room being a dining room)draw the eye to the rooms' focal points, and to ensure that buyers can easily walk through each space.

3.  A home stager will use proven technqiues  of oganization, arrangement, balance, proportion and style.

  • Organization - A proven technique of organziation is putting like things together, for example all the books placed together on a book shelf.  Another neat trick is to bring the spine of the book to the edge of the shelf and line all the books up along the edge.  For pantry shelving, put the shorter items in front and face the labe of foods  towards the front and again bring to the front edge of the shelf.
  • Arrangement -   In arrangement of decor items, an odd number of 1 or 3 objects is more pleasing to the eye than an even number.
  • Balance - Balance the heavy furniture on one side of the room with balance of same "heaviness." on the other side.   For example if there is a tall book case on one wall and an empty space opposite the bookcase,  then there needs to be a piece of furniture in the opposite space to  balance out the book case.   
  • Proportion - Proportion has to do with balance as well.  For example two teeny, tiny picture frames above a seven foot couch is all out of proportion and balance.  Instead one larger picture fram  will be more proportionate to the couch.  A rule of thumb is to cover 2/3 of the wall area above the couch.  Leave about 6 inches between the top of the couch and the bottom of the picture frame. 
  • Style - Style can seem more intangible; however, one llustration of style is to  consider the style of the furnishings.  For example an antique dresser would be out of place n a bedroom with a sleek contemporary black and chrome bed because of the clash of styles of furniture.  

4.  A home stager will be more efficient at staging your home and will not have the same attachment to your personal decor and won't be as easily distracted as you as the owner might be.   Certainly the home stager is not going to get sidetracked by the current issue of a popular ladies magazine such as the Ladies Home Journal and not get any work done.  Now I know some of you know what I'm talking about.  I have even set a timer to clean and tidy up for 30 minutes.  Ten minutes in it am lured away by a compelling magazine article in a magazine that I found underneath the couch!  

5.  STAGED  HOMES SELL FASTER THAN HOMES THAT ARE NOT STAGED.  According to Barb Schwarz CEO of www.stagedhomes. com, current statistics show that 94.8 percent of ASP staged homes sell in 37 days or less versis  182 days or more  for non staged homes.   Heres a link to more details: http://www.stagedhomes.com/mediacenter/stagingstatistics.php


Beverly Carlson is an Accredited Staging Professional (ASP) and REALTOR who can help you get your home sold  Call for a free consultation to stage and list or stage and lease or stage to live!




This house had been on the market for awhile and then was staged by Beverly Carlson and received offer within one week of the staging being completed.

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Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


To See Abilene's Staged Homes, go to www.stagedhomes.com


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MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Keep up the good work. I'm an ASP REALTOR, too.

Dec 02, 2009 05:22 PM #1
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Thank you Michelle for the nice comment.  Being an ASP Realtor is starting to feel like my niche.  I am  able to help homeowners sell their homes being both Realtor and Stager or  help other Realtors sell their listed homes in the Stager role.  it's a fantastic place to be.

Dec 03, 2009 04:43 AM #2
Patty Hill, BIC
Local Homes and Land, Inc - Summerville, SC
Local Homes and Land, Inc

Beverly, great post.  It is much easier to stage a home when you are not attached to the items or decor.  I find it harder to keep my own home staged because of my personal attachment to my items and decor. LOL

Dec 04, 2009 12:55 AM #3
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Patty,  staging to sell is different than staging to live.  When you live in the house, you can get away with more stuff.  However, most people have too much of their decor out.   If you put 1/3 of it away, you will probably feel better and feel staged to live.   Then when you get tired of what you have out and want a new look, there is always something fresh without having to buy more!

Dec 04, 2009 02:39 PM #4
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Beverly Carlson

Abilene's Staging Realtor
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