Are You Poised to Prosper in 2010?

Education & Training with Real Estate Base Camp

Now is the time to complete your plan for 2010. This will allow you to get a jump start on the agents who will wait until Jan to begin to plan.  It will also allow you to create a mind-set for success.  While other agents are getting ready for the holidays, shopping and cutting back on their real estate activity, you can prosper.  This is the time of year that the top agents: finish their plan, write transactions that will close before the end of the year and begin to generate business that will close in 2010.

I mentioned in my last blog that I would share planning tips from Ray and Nimi Singhal, one of THE top teams in the Minneapolis area.

Here is what they have to say about the importance of creating a business plan, from "Make the Move."

The Singhal's believe planning is a continuous process.

"We plan every October through November for the following 12 months.  We analyze what we achieved for last 12 months we set ambitious goals and believe if we have accomplished 85 percent of our goals we have done very well. Then we look at areas where we didn't do as well as we anticipated. We also evaluate areas that we exceeded our expectations."

 Ray says that there are additional keys that have propelled him and Nimi to success: Being flexible and adapting to the market conditions; educating themselves to be able to help consumers regardless of market conditions, and building a large database.

Ray points out that lead generation became a very important part of their business. 

"We recognized early on that collecting emails and marketing online would be very important to our business," he said.  "Many people now collect email, but when we started not many people did.  We saw the value of building our database online and staying in touch by email is the most effective way to grow our business." 

Ray is matter of fact about the value of his database:  "If you have a large database, in a down market it is your bank.  If you continually stay in front of clients and prospects in good times, when the market shifts or the need arises, you will become their agent."

So - how much money do YOU want to make? How many transactions do YOU need?

How many prospects do YOU need in your database to achieve your goals?

Next blog, I'll prove some tips to grow a database so you can create YOUR "bank" and prosper regardless of market conditions.

Comments (7)

Tiffany Torgan
Harcourts Prestige Properties of La Jolla - La Jolla, CA
Featured on HGTV's New Show! How Close Can I Beach

I will stay tuned...I' m looking forward to a better 2010 and excited about the new decade!

Dec 03, 2009 02:15 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Claudia,  Your post was just the reminder I needed to get to work on my plan for 2010.  I'll be looking forward to your next post.

Dec 03, 2009 02:15 PM
David Zablatsky
Avant Realty Group - Needham, MA
Real Estate - Needham, MA

Thank you Claudia,

I am looking forward to a better, and healthier, 2010.



Dec 03, 2009 02:43 PM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

This sounds promising. Looking forward to your next installment. Question: how often should one stay in front of one's prospects by e-mail? Or is that something that you will cover in the next post?

Dec 03, 2009 02:52 PM
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

WHen is the due date?  Ray is great. I remember meeting him in Chicago... 3 years ago? 4 years ago?  Something like that... it snowed and my flight was canceled, but it was fun!

Dec 05, 2009 10:07 AM
Tracie Mason
Agent Assistant Network - Seattle, WA
Holton, Coach & Virtual Assistant

I'm working on my plan for 2010 right now.  And "Make the Move" has got me thinking!  :)

Dec 15, 2009 02:40 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Claudia,

Well done. Btw, I cruised over here tonight after reading Tracie's post that included your link.

Truthfully I think I'm a bigger planner than a follower...I could use some work in that dept.

However one aspect we've found helpful while reviewing our past year is what worked, and what didn't, and "why"? Many time we idea might have been okay, however the implementation could use some tweaking. We've found at times that at times minor changes can have a more effective impact.

Dec 15, 2009 03:33 PM

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