Better Marketing Results Start By Setting SMART Goals

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Regardless of its subject area--life, business, marketing or a specific project--planning is about setting goals and identifying appropriate actions to be taken to achieve these goals.

While everyone agrees that goals are an essential planning element, there is no such agreement on the essential elements of individual goals.

After being introduced to the concept of strategic planning several years ago, I came across the idea of SMART goals.

In the event this idea is new to you, SMART is an acronym representing the combined terms Specific, Measurable, Achievable, Relevant and Time-based. smart goals

Over the years, the idea of SMART goals has proven very helpful in setting goals that accurately describe the outcomes that I...and in consulting engagements, my clients...desire.

A few years ago I came across an expanded version of the proven concept of SMART goals.

Life is so much more complex now than it was when I first learned abut SMART only makes sense that each letter of the word smart should represent more than one term.

Here is the expanded version of SMART goals for your consideration.


  • Specific
  • Synergistic
  • Systematic


  • Measurable
  • Magical
  • Meaningful
  • Motivational


  • Achievable
  • Accountable
  • Actionable
  • Agreed-upon


  • Realistic
  • Relevant
  • Results-oriented
  • Rooted in facts


  • Time-based
  • Tangible
  • Thoughtful

Although all 18 elements contribute to setting SMART goals, you do not need all of them.Select as many elements as you need to personalize your goals.

The SMARTer your goals, the better your planning. And better your planning, the better the results you will achieve.

To learn more about SMART goals see Setting SMART Goals Are Key To Astute Marketing.

Comments (5)

Suzy Morris
The Morris Team - Carlsbad, CA

Great overview of SMART goals.  Very helpful reminder what we need to be doing as we plan 2010. 

Dec 03, 2009 10:08 PM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Larry...I've always used the smart way of setting goals...good to see someone else use it also! Have a great week!

Dec 03, 2009 10:14 PM
Peter Fragos - Aventura, FL

very SMART Larry...

Make it an outstanding week!


Dec 03, 2009 10:19 PM
Al Wright
Affordable Canadian Home Inspections - Hamilton, ON
Have your inspections performed the Wright Way

I always have a set of goal up and running, but not only for the present time but for 5 and 10 years down the line. Though outlining your goals is only the first step, the next step is implementing them step by step until you reach your goal.

Dec 03, 2009 10:57 PM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Thanks for some smart info, I am going to copy this and use it as template

Dec 04, 2009 01:51 AM