The constant challenge is what frequency is enough, without being too much?
To date I have stuck with a monthly handyman newsletter with reasonable success as I want to deliver value to my customers while respecting their time. I've also alternated between things like:
- Making all articles support a single theme or a mixture of topics so everyone will find 1 or 2 interesting articles where they'll link to my website.
- Coupons or ... no coupons, and yes when you do them every month and stop, people actually call to ask where to get a coupon.
Here is my December Santa coupon which based on expiration date, I decided to send this week versus waiting for the newsletter ... and wondering if I need to put on blog too?
Some folks say it should be sent weekly. WHAT DO YOU THINK?
Comments(11)