New News Article

Real Estate Agent with


The article below will appear in a newspaper in January in Big Canoe. I am hopeful that this is a regular piece. Each month we will do something to help either buyers or sells.. Any suggestions for future s will be greatly appreciated




Ask a Realtor


Are you and your home chasing the Market?

    By Charlie Ragonesi


One of the maxims in real estate is; houses priced correctly sell. In the listing presentation there is some times a tension between the Realtor and the home owner looking to sell. That tension often expresses itself in a difference of opinion over sales price. Sellers tend to forget that Realtors are usually paid a percentage of the sale and so do not want to leave anything on the table. Realtors often forget the sweat equity, the emotional, as well as financial ties, a home owner has in the home. The compromise is often reached with the words, “Let’s price it at X and we can always come down a bit later, or when we get an offer.” This strategy is called, Chasing the Market.


Chasing the Market is a bad strategy that will in the end cost the home owner money. A great study was done this (2009) year by Todd Emerson a Senior Vice President and Realtor. The study was done in the Atlanta market.  Todd looked at 115 single family home sales from January to April. 54 of those homes had price adjustments downward to reflect market conditions. These homes stayed on the market an average of 210 days. They also sold at an average of 81.3 percent of the original list price.


The homes that were not reduced sold at an average of 92.9 percent of the sales price. They also remained on the market for an average of only 129 days.


The conclusions Todd drew were that prices on homes that chased the market stayed on the market 3 months longer AND averaged 50,000 less at the closing. Todd did average all the prices and was comparing like priced homes.


Chasing a market is a bad and costly strategy. When working with your Realtor make sure you are given a Competitive Market Analysis. Remember the Realtor who prices your home the highest may make you feel good in the short term , but could cost you money later on .


Charlie Ragonesi is Managing Broker for All Mountain Realty. Along with Linda Carrig they can be heard every Thursday after the noon news on WYYZ Radio broadcasting the Mountain Real Estate Report in the North Georgia Mountains


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Charlie Ragonesi All Mountain Realty Big Canoe and Mountain Blog

On line at Call at 706 579 1098

We sell Homes                                                    



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Scott Taylor
Realty Center - Orlando - Ocoee - Orlando, FL

I like that, "Chasing the Market". Problem is it's so hard to make a seller realize that they'll be chasing no matter how factual and dipolomatic an agent is at presenting the Comparative Market Analysis.. .We have to sit back and watch it happen, very painful. =o

Dec 05, 2009 01:59 PM #1
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

Charlie: This is excellent and we use this description as well. They other part, so critical in our market area, is that it must appraise.

Dec 05, 2009 09:37 PM #2
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


This will be a great marketing kudo for you. I'm sure Active Rain will provide you with plenty of ideas for articles. Congratulations!


Dec 05, 2009 10:17 PM #3
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,


Hi Charlie:

This is good stuff!

Great topic since so many of our sellers chase the market.

Dec 05, 2009 11:45 PM #4
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