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Personal Selling: Getting ‘The Edge’ on Your Competition

By
Real Estate Agent with Ocean Capital Lending & Ocean Capital Real Estate Services Group NMLS# 1990881 SL# 3516742

 

 It is no secret that today’s hectic schedule and daunting ‘list’ of responsibilities, meeting and appointments sometimes pre-empts our ability to touch our clients on a personal level and really treat them as a person.  One of the most effective methods that I have found of staying in touch with my clients is by sending out personalized cards as a follow-up to a sale, for a birthday or even just to say ‘thank you for the opportunity to meet with you’.

I use an online service  to send cards to my clients and for about $1 a card (including postage) I can select a card from thousands of cards, type in a personal message, enter the client’s address and click send.

I don’t have to drive to the store, find a card, pay $2-$4, go back to the office, fill out the card, find a stamp or anything.

Just click, type, click, done!  

60 seconds or less and you are finished!

My client gets a personalized card two-three days later with a real-live stamp and my signature!

I highly recommend this to all of my agents! You can send them out after listing appointments,  after a phone call, and even include a digital picture of their new home after a closing!

Everyone loves to receive cards and this simple act of courtesy can have a dramatic impression on your future referrals and business as a whole. It gives you the ability to reach out to your clients and potential clients in a non-sale manner and can give you an edge over the competition that doesn’t even bother to make a follow-up call. J

Try it out! Reply to this post and I will email you a link that will let you send out two cards to your clients at my expense!

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as seen onCheryl Carradini, MBA | Marketing Strategist |  GoSIMC

Cheryl Carradini, BSB/MKT, MBA, is a Marketing Strategist for highly successful real estate professionals. She earned a Bachelor’s of Science in Business with a concentration in Marketing and a Master’s of Business Administration. She is currently a Ph.D. student working on her Doctor of Philosophy with a concentration in Marketing. She is a US Navy Veteran and the president and founder of GoSIMC Inc. Her marketing firm specializes in providing website & IDX solutions for busy real estate professionals that want to dominate the search engines.  She has authored several books, Internet courses, and direct marketing manuals for small businesses and real estate agents around the world.   

Quote: "If you do not have a marketing strategy in place, then all you are doing is spending money on marketing that ‘might work’. Marketing is the single most important function in your business and you CANNOT afford to use guesswork as a strategy.

 

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Comments(8)

Dawn Workman
Veracity Real Estate Group, LLC - Camas, WA
Camas Real Estate Expert, MBA, 480-540-8100
Great idea.  I would be curious to get the link and check them out!
Jul 02, 2007 06:38 AM
Ross Willingham
Tomson Real Estate - Stillwater, OK
Realtor Associate
I'm replying to the post!  It sounds like a great idea -- like you, time is precious and finding time to pick up cards, address them, and drop them by the post office is too time consuming.
Jul 02, 2007 06:40 AM
Cheryl Waller, MBA
Ocean Capital Lending & Ocean Capital Real Estate Services Group - Vero Beach, FL
Florida REALTOR® & Mortgage Loan Originator

Dawn & Ross

I sent the link to you via email. Let me know if you have any questions about the service.

Jul 02, 2007 06:44 AM
Nancy Morris
Kellerwilliams - Montrose, CA
I'd really like to receive the link.  It sounds like a great way for me to maximize my time and still let people know I am thinking about them.  It would also get the roll of stamps out of my purse!
Jul 02, 2007 07:13 AM
Cheryl Waller, MBA
Ocean Capital Lending & Ocean Capital Real Estate Services Group - Vero Beach, FL
Florida REALTOR® & Mortgage Loan Originator
Hi Nancy, Your email has been sent
Jul 02, 2007 07:28 AM
Charles Palmadesso
Gloria Nilson GMAC - Middletown, NJ
ABR,CRS

Cheryl,

Please send me the link.  Sounds like something I would use.  I avoid stores at all costs.

Thanks

 

Jul 02, 2007 11:14 AM
Cheryl Waller, MBA
Ocean Capital Lending & Ocean Capital Real Estate Services Group - Vero Beach, FL
Florida REALTOR® & Mortgage Loan Originator

Charles,

 Your link has been sent.

Same here, last thing I have the energy for is a visit to the store with 4 kids in tow.. hey mom... can I get.... (fill in the blank x4) This makes it so much easier, for about a $1 a card my clients get a personalized card with my signature on it. :)

Jul 02, 2007 11:36 AM
Paul Viau
Nova Scotia Real Estate Blog - Halifax, NS
Nova Scotia Real Estate Blog + Photo Services

I currently send out a monthly newsletter that I put together. My database is fairly small --..+- 250  .                 I don't know if I need it yet but I would take a look if you sent me the link .-Thanks

 

Jul 12, 2007 11:08 AM