You Should Set Up Five Twitter Accounts - Real Estate Social Media Power Tips

Real Estate Agent with Real Estate Advocate

Here's how to be a power real estate social media marketer using Twitter.

Unlike Facebook or Linked In, Twitter allows you to set up multiple accounts. I'm not absolutely sure as to the number of accounts you can have but I know people with 50 plus accounts. You certainly don't need that many but I encourage you to set up at least five accounts. 

To set up an account you simply go to and sign up for an account. 

Naming your Accounts 

You should name your first account after your own name - if it's available. 

As an example, my name is Ross Hair and I have a Twitter account at You should click on this link and follow me to see how it works. 

Twitter asks for a "Name" and and "Username". 

Your name will be your own name. It's important that you write your first name and last name as two words. If your name is Mary Smith you must write your name as "Mary Smith" and not "MarySmith". 

You will notice that my username is @rosshair and my name is Ross Hair. I can use a different name than my username but I have not done so for my personal account. 

Your second account should be a general account for your local real estate market. 

I work primarily with real estate investors in Denver so my user name is @DenverProperty or However notice that I didn't name my account Denver Property but rather Denver Real Estate. The reason for this is that I want to be found by people who search using the keyword "real estate". 

Your third account should reflect your specialization or expertise. If you're a short sale expert then get the username DallasShortSale and the name Dallas Short Sale. 

Your fourth and fifth accounts should be variations of the last two accounts. Use a name that reflects your other area of specialization or a more focused or more local real estate area. 

One quick tip! Focus most of your efforts into your primary account.

Ross Hair is the Real Estate Advocate.

Comments (9)

Jean Kelly
,GRI, Kiser Realty - The La Cita Group - Titusville, FL

Hi Ross (no)Hair lol

Thank you for the suggestions.  I'm on it.


Dec 06, 2009 12:49 PM
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

Very interesting idea!  I have a tough time keeping up with my 1 Twitter account and all of my other social networking sites...don't know how I'll keep up with 5 Twitters!



Dec 06, 2009 01:14 PM
David Taylor
Conroe, TX

Great suggestion Ross, I have 3 Twitter accounts already and always wondered why other agent didn't do the same. I will take your suggestion of changing the name of 2 of them to make them more search friendly.

Dec 07, 2009 07:24 PM
Ross Hair
Real Estate Advocate - Niwot, CO

Hi Dave and Kathleen,

The best thing about Twitter is that you can automate the entire process. You lose some of the personal touch but it's worth it because you end up with some many followers - and more opportunity to convert followers into clients.

It's probably the best kept secret about Twitter - the ability to 100% automate.

Dec 08, 2009 12:43 AM
Anthony Moretz
Moretz Realty Partners - Hickory, NC


Good stuff Ross, thanks for your sharing.  Your tips will go a long way  in making twitter worthwhile.


Dec 23, 2009 02:36 AM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Very good advice. I'm going to get some more Twitter names in the next few days.

Jan 22, 2010 04:45 PM
Kim Bartells
TC Business Management, LLC - - Perkasie, PA
Result Driven Real Estat - Marketing Expert

Great ideas.  Keywords/names are important with all things 'online'.

Mar 24, 2010 12:00 PM
Casey & Jennifer Johnson
Keller Williams Legacy Partners, Inc - Olathe, KS

Wow! Great blog! Some of that information I had not heard before and greatly appreciate the insight. Very useful!

Mar 25, 2010 12:41 PM
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

Hi Ross.  Do you need to have a different email connected to each account?

I am trying to set up a second Twitter page, but it says my email is already taken...

Thanks much!


Oct 14, 2011 06:26 AM