Here's how to be a power real estate social media marketer using Twitter.
Unlike Facebook or Linked In, Twitter allows you to set up multiple accounts. I'm not absolutely sure as to the number of accounts you can have but I know people with 50 plus accounts. You certainly don't need that many but I encourage you to set up at least five accounts.
To set up an account you simply go to Twitter.com and sign up for an account.
Naming your Accounts
You should name your first account after your own name - if it's available.
As an example, my name is Ross Hair and I have a Twitter account at http://twitter.com/rosshair. You should click on this link and follow me to see how it works.
Twitter asks for a "Name" and and "Username".
Your name will be your own name. It's important that you write your first name and last name as two words. If your name is Mary Smith you must write your name as "Mary Smith" and not "MarySmith".
You will notice that my username is @rosshair and my name is Ross Hair. I can use a different name than my username but I have not done so for my personal account.
Your second account should be a general account for your local real estate market.
I work primarily with real estate investors in Denver so my user name is @DenverProperty or http://twitter.com/denverproperty. However notice that I didn't name my account Denver Property but rather Denver Real Estate. The reason for this is that I want to be found by people who search using the keyword "real estate".
Your third account should reflect your specialization or expertise. If you're a short sale expert then get the username DallasShortSale and the name Dallas Short Sale.
Your fourth and fifth accounts should be variations of the last two accounts. Use a name that reflects your other area of specialization or a more focused or more local real estate area.
One quick tip! Focus most of your efforts into your primary account.
Ross Hair is the Real Estate Advocate.