Separate Yourself from your Competition: Innovative New Marketing Strategy for your Home Listing

By
Home Inspector with Home Energy Solutions of the Triad, LLC

In this challenging real estate market, it is imperative that you offer your seller and buyer clients the most for their money. We, at Home Energy Solutions of the Triad offer you that opportunity.

As a listing agent, you have to set your listings apart from the wide array of competition in the market. Following the normal protocol no longer works, and while listings stay on the market much longer than they used to, your clients' profits (and your commissions) are the first to suffer in any real estate transaction.

Why not incorporate a home energy audit with your pre-listing home inspection? As you know, the purpose of a home inspection is to test the working order of any and all systems within a home. But they do nothing to detect heat and energy loss, nor do they gauge the energy efficiency of a home.

As a buyer's agent, you want to make sure that your clients are making the most intelligent buying decision possible. After all, this will most likely be the largest investment they will ever make in their lives. For the small price of an energy audit coupled with a home inspection, you can guarantee that they will not suffer from buyer's remorse.

We provide a full diagnostic energy analysis including blower door, duct leakage testing, combustion analysis, and most importantly infrared imaging of the home with our standard home inspection services. Why should a homeowner spend thousands replacing windows, roofs, and siding only to create minimal savings when they can hasten their return on investment, increase the sale price of their home, and set their home apart from hundreds of others in the market?

As market trends show, a home's energy efficiency is a leading factor when choosing a home to buy. According to a NAR Research Home Buyers Survey, 92% of all home buyers consider energy efficiency an important factor in their home buying decisions.

Don't you think you should capitalize on these trends?

We are active members of the Greater Greensboro Home Builders Association, Efficiency First and the NC Sustainable Energy Association.

Ask us about our EcoBroker Certification Online Education Partnership. We can offer EcoBroker Certification at discount rates.


Home Energy Solutions of the Triad can be reached at 1-800-724-4841 or 336-587-8345. We look forward to serving you.

Comments (1)

Deborah Thornburg Peaks
Weichert Realty, Baron & Snipes - West End, VA
Broker

Good blog John..thank you for the information..hope your week is great..Deb

Dec 06, 2009 02:24 PM