Staging is a proactive alternative to deep price reductions. Preparing your property to appeal to all potential buyers in your price range just makes good business sense. There isn't anything else you would sell that you wouldn't do some preparation before selling and so it should be for your largest personal investment. How many price reductions will it take before the objections that potential buyers have made to purchasing your property no longer matter? How many showings with no or low offers does it take before you make a small investment in staging and preparing your property for market. Only 10% of the population has enough vision to see past objections such as taste specific decorating, minor repairs and upgrades. Are you willing to wait for someone in that 10% to view your property and make an offer?
Waiting to consider staging until the property has been on the market awhile is not going to produce the results you are hoping for. The most activity is the first three weeks a property hits the MLS be ready. This is a contest, he who prepares the best wins by selling and moving forward.
Potential home buyers view properties within their price range and above on line. Pictures of the properties they are searching help them decide whether or not to take the time to view the property. But wait, what if you are higher than their price range and your pictures do not show your property in the best light, will the potential home buyer come in and try to give you a low-ball offer-YOU BET.
If you are looking to purchase another home and are actively looking, use your experience to prepare your property for market. Chances are the objections you have regarding the properties you are considering are the same objections potential buyers have regarding your property. Home staging can help you overcome these objections by preparing your property for market.
Home stagingcan be an overwhelming process for home owners who are not familiar with the service. Almost anyone can be competent enough to bring in furniture. StageRight Home Staging www.stagerightstaging.comis better and more complete than that we do the extras, we go beyond expectations. Strategic furniture and accessory placement is key, but making certain that the furnishings complement the style and period of the property is paramount. Paying attention to the details to insure your property stands head and shoulders above the non-staged properties in your price range is what StageRight delivers. Staging will help the home owner free up space, organize storage and broaden the customer interest. Ask yourself, are you a seller or a dweller? What do you want to be?
Please contact StageRight Home Staging (www.stagerightstaging.com) 269.207.9632 or by emailing us at stageright@jasnetworks.net.
My Best,
Carole Morgan ASP, RESA
RESA Professional Stager of the Year, Nominee 2010
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