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Why Build A Team -- Why Not !!

By
Real Estate Agent with Long & Foster Realtors

I've been in real estate for over 30 years.   Starting as a single agent, in the 1990's I realized that for me, selling real estate isn't just a pay-check, but a long term business entity that can have unlimited potential for growth.

Building a good team takes time and good people.  I've built my team on trust and compatability between the members of the team and our friends and clients.

Too many new agents come into the business unprepared for the expenses that soon follow, and they don't have a clear business plan for the future Year 1, Year 2, Year 5, and beyond.

What Does a Team Do for Clients?

  • We never miss floor duty time - someone is always there
  • We don't miss our clients' calls -- sellers or buyers
  • Our call capture system always gets answered
  • Sign calls always get answered
  • When schedules get re-arranged, clients don't get rescheduled.  We call on one another.

What Does a Team Do for the Team?

  • It allows each of us to take time off, vacations, or schedule time with our families and around childrens' activities
  • We cover one another - not out of obligation, but because we have strong friendships and cohesiveness as a team -- we share similar values and commitment to our clients and families
  • We have someone to call when are schedules have conflicts
  • We have a strong licensed assistant who handles all marketing and transactions.  She works in a "virtual" world from home frequently.  Even the assistant has a higher quaility of life because she can be with her family if she needs to.

What Does a Team Do for my / our Future?

I'm realistic -- I'm not going to be able to sell real estate forever.  With a strong client base and a strong team, I'm confident that as a business entity, the team members can continue to grow the business.  Because my clients know my team members, they too build strong relationships, and become trusted advisors to my client base, while continuing to build their own sphere and bring that to the team too.

Creating and structuring a team appropriately can help provide for your long term financial future even after you stop selling real estate.

 

 

Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

A great list of reasons to build a successful real estate team.  I have a virtual assistant and an assistant.  In 2010 I'm formally adding at least two licensed agents to continue to build on 2009 success.

Dec 14, 2009 11:06 PM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Cathie, we have a new agent coming aboard in January.  Yeah!!!!  Maybe our work load will be divided out better.  Good luck with your new team.

Dec 16, 2009 01:50 PM
Danny Batsalkin
Keller Williams Realty - Beverly Hills - Beverly Hills, CA
Los Angeles Real Estate | 310.432.5706

Great post and comments!

I own a boutique brokerage in Los Angeles and have a few independent agents that, quite frankly, don't really produce.

In 2010 I want to EXPAND!

I currently have one executive assistant and want to either add a buyers agent, additional sales agents that WILL produce, or both.

Any suggestions?  What is the best way to find good agents (buyers agents and otherwise)?  How do I build the team without sacrificing my personal production?

Thanks in advance!

Dec 20, 2009 02:54 PM
Dawn & Charlie Tetro
PalmerHouse Properties & Associates - Johns Creek, GA
Real Service Real Results

I agree that the only way to expand your business is to leverage it with more people.  Best wishes for a profitable 2010!

Dec 29, 2009 08:03 AM
Mark Edwards
East West Realty - Suffolk, VA
East West Realty

Cathie,

Nice post and excellent reasons. I used to have an assistant but have managed without one the last couple of years...looking forward to the day that I can get one again! :)

Hope you're doing well! Come see us. Mark

Jul 20, 2011 12:42 AM