Week of 12/07/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
- Personalized emails, Website for sales agents boost response: 5 Strategies to Lift CTR 23%
An article from Marketing Sherpa that discusses how a cruise agency integrates their email marketing and website offerings to consumers to create a winning proposition for their sales agents. There are noticeable similarities between this cruise agency's marketing campaign and a real estate franchise/company's marketing campaign and a few noticeable improvements that could be integrated into a real estate company/franchise's marketing campaign.
The article reviews the cruise agency's 5 step strategy,
- Customize website on the fly
- Send customized emails from sales agents
- Automatically route leads to sales agents
- Use internal emails to notify agents of leads actions
- Send automated follow-up email to solicit trip reviews
This article is well worth the read. I found items #4 and 5 of particular interest. Reviews are particularly important to future prospects and customers and to tweaking and fine tuning your sales and service process.
-
Aardvark
I learned about this tool from ReadWriteWeb's Top 10 Consumer Web Apps of 2009. It's free and simple. Sign up, connect with your social circle via Facebook
Connect, and choose which topics you are willing to answer questions about. This tool will find people to route your question to and you receive any answers directly in your inbox. According to ReadWriteWeb's blog post the website has a 85% response rate.
I signed up this morning. Answered one question and asked a question to which I received two answers to in 3-5 minutes.
Think about social search here and this tool makes absolute sense by using the power of your extended network to gather information that you want/need to know.
Even better, here is the opportunity to answer questions you have knowledge and expertise in from those who are seeking it proactively.
Even better, here is the opportunity to answer questions you have knowledge and expertise in from those who are seeking it proactively.
-
Exclusive: Writing Better Copy for the Web 2.0 Landscape
An article from Bryan Eisenberg of Website Magazine with good copy writing tips for writing online. A few of these tips include,
- Kill the jargon,fluff and hype.
- Speak to customers in an authentic, human voice.
- Format your copy for reading online.
- Create multiple versions of headlines and sub headlines to find the ones that work the best.
- Be as short as possible.
- Be relevant.
- Be credible.
- SCORE.org's "Create An Online Presence"
A valuable online workshop sponsored and presented by CoCentric for Score.org. Register online and gain free access to this on demand video about having a website built. This is a great video to watch before having a website built or even if you are considering revamping your old website. It lends tips that include what to budget for when having a website built that include,
- What is the cost of the design?
- What is the cost of the hosting per year?
- What is the cost of the domain name per year?
- What will it cost for maintenance and updates per year?
These are just a few of the checklist of considerations this video breaks down for solopreuners and business owners who want a solid online offering.
- Landing Page Optimization Silver Bullets
A blog post from Tim Nash on Web Marketing Today about how to optimize landing pages. Each set of
tips is broken into three categories,
- Less is More
- Personalize It
- Test the Offer
I really liked this tip under test the offer, "Repetition of the call-to-action in multiple screen locations and formats".
In fact, I think these categories- Less, Personal, Test, could be applied to many types of actions in online marketing when you break it down simply.
In fact, I think these categories- Less, Personal, Test, could be applied to many types of actions in online marketing when you break it down simply.
Real Skillz appreciates its fans and is showing an attitude of gratitude. Every day in December look for a freebie tool/site posted through the Real Skillz real estate marketing fan page on Facebook. I'll tell you where to find it and how it is useful to your business.
Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies is a weekly online newsletter provided by Rebecca D. Levinson, Real Estate Marketing Consultant.
****************************************************************************
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.
If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.
Comments(8)